harvey nichols

Post Purchase Service & Support How Brands Like Eloquii Maintain Shopper Engagement Beyond The Store

Retailers are extending their reach beyond the physical store, keeping customers engaged via apps, chatbots and personalized concierge service

Consumer Goods How Brands Like Best Buy Offer Education And Expertise At Every Stage Of The Shopping Experience

Retailers are driving value with consumers by offering them personalized guidance and information at every touchpoint, from the pre-purchase, decision-making stage all the way to post-purchase support

Brand Activation & Immersion Selfridges Courts Millennial Males With Streetwear And In-Store Skate Bowl

The department store's flagship London location is revamping its men's section to include trendy street-inspired wares, beauty and wellness counters, space for live events and more

Beauty How Luxury Brands Like Fendi And Sephora Are Engaging Customers With Immersive Pop-Ups And Conventions

From Roman piazza-inspired pop-ups to 'phygital' interactive experiences, retailers are continuing to develop immersive activations that showcase as well as educate consumers on the latest product offerings

Advertising How Brands Like Away Use Content And Services To Integrate Into The Consumer's Life

Meaningful content, product support, partner services, and education can build loyalty by integrating a brand into the customer's everyday life

Fashion & Apparel Harvey Nichols Stores Offer Customers Shoppable Video Displays

The fashion retailer is giving shoppers an innovative way to access information about their merchandise and checkout via digital displays

Shopper Education & Assistance Retailers Are Mining User-Generated Content To Redefine Shopper Engagement And Drive Sales

As catering to consumers and engaging their input becomes increasingly important for brands, retailers like Rebecca Minkoff and Harvey Nichols are replacing company-fed messages with content created with consumer input and livestreaming services to connect with shoppers and boost business

Shopper Education & Assistance Live-Shopping Platform Connects Online Customers To In-Store Staff

Through the use of real-time photo sharing and video streaming, Harvey Nichols and Hero are giving remote shoppers the next best thing to in-store assistance

Retail Selfridges Turns Its Flagship Location Into A Sculpture Gallery

The retailer is providing another reason for customers to visit the London department store with a rotating series of large-scale sculptures and artist collabs

Fashion & Apparel Selfridges' Activates A Sense Of Community That Online-Retail Fails To Replicate

A.F. Vandevorst's hospital fashion show from 1999 is serving as inspiration for the British department store's latest project in physical retail

Luxury Selfridges Looks To Reclaim The Essence Of Luxury

With a little bit of help from Google, UK department store seeks to define and explore the pillars of radical luxury

Fitness & Sport The Latest Gym Trend? Workouts For Your Face

Facegym is a new program that blends facials with exercise, implementing special procedures to tone, lift and tighten

Fashion & Apparel Inside The Five-Year Cycle Of Fashion Trends

Fashion used to operate on two seasons a year, but now trends are staying in fashion for years, not months

Retail Retail Column: How To Get Brick-And-Mortar Retail Right

Retail columnist Winston Wright addresses some of the biggest hits and misses from brick-and-mortar in the last few weeks.