hashtag

Advertising TJ Maxx Instagram Contest Engages Shoppers Across U.S. Cities

The retailer is partnering with five tastemakers to create six themed looks for which consumers can submit price guesses on Instagram in a gamified, coast-spanning activation

Design Streetwear Store Targets Gen-Z With Social Content Creation Hub

Further blurring the lines between shopping and sharing, the independent footwear and apparel shop Pewter markets itself as a social space for customers who dream of becoming Insta-famous

Brand Activation & Immersion Interview: Champion On Remaining Relevant, 100 Years Later

The president of Champion Athleticwear and director of marketing speak to PSFK about using the brand's legacy in new, global and digital-led ways to maintain momentum into the future

Packaging & Product Engagement Vending Machine Concept Turns Instagram Into Real Life Products

"As Seen On IG" is a new pop-up vending machine that lets people "buy" likes, followers, and hashtags to promote an upcoming documentary

Entertainment WeWork And National Geographic Offer Customers Retro Internet Cafe-Themed Spaces

Popular WeWork locations in three U.S. cities will transform their settings to help National Geographic promote its new T.V. mini-series centered around the booming '90s tech movement

Analysis Interview: Girlboss Founder & CEO Sophia Amoruso Is Building A New Kind Of Community For Professional Women

In the wake of #MeToo activism, Girlboss founder and former Nasty Gal CEO, Sophia Amoruso, is taking her efforts in supporting women's success to the next level with a new professional community

Hotels, Hospitality & Travel Jackson Hole Tourism Campaign Encourages Visitors To Instagram Responsibly

To prevent damage caused by overcrowding of its natural sites, Jackson Hole Travel & Tourism Board is encouraging visitors to use its geotag "Keep Jackson Hole Wild" instead of exact locations as part of its increased sustainability plans

Fashion & Apparel Mulberry Traveling Lights Activation Rewards Customers' Social Shares With Prizes

The British brand's holiday art display and vending machine will travel to its various stores this holiday season, prompting customers to share and hashtag their photos of the experience to unlock merchandise

Automotive Car Buyers Can Schedule Their Next Mini Test Drive On Twitter

To promote its Countryman and hybrid vehicles, Mini is allowing interested parties to tweet @MiniUSA to schedule a drive, hoping to use the social platform to target more millennial consumers

Interview How REI's #OptOutside Prioritizes Customer Wellness By Forgoing Black Friday

EVP Ben Steele tells PSFK how REI helps its members live life fully by embracing the outdoors and opting out of the consumer frenzy exemplified by Black Friday

Beauty Dove And Dunkin' Donuts Celebrate Modern Women In Joint Campaign

In an unusual partnership aimed at widening their respective consumer bases, the beauty brand and coffee mainstay created a campaign celebrating busy women's use of their dry shampoo and beverages, respectively

Shopper Marketing & Promotion Women-Generated Content Helped Drive Olay's Campaign For Valentine’s Day In China

The skincare brand tapped into user-generated content to deliver a campaign of love and self-acceptance to women in the form of three films

Brand Activation & Immersion Björn Borg Used AR Projection To Support LGBTQ Rights At The World Cup

The underwear company debuted a visual featuring a gay couple kissing during the Russia vs. Saudi Arabia game in a move that combined AR and social media to promote marriage rights for all

Delivery & Logistics Jurassic Park Fans Can Ask Alexa What's In Amazon's Largest-Ever Delivery Box

In preparation for the release of Jurassic World: Fallen Kingdom, a giant Jeep drove around L.A. with a curious dino-sized box Amazon box that pointed to discounts and interactive experiences for passersby