Shopper Marketing & Promotions Westworld Fans Can Test Their Knowledge With Alexa-Based Story Game

Now fans of the show can ask Alexa to play the voice-activated, choose-your-own-adventure game, including over two hours of play that rack players' brains with riddles and challenges, ultimately leading them to the center of the maze

Entertainment Hang With The Gang From 'Silicon Valley' In HBO's New VR App

The television network created a new virtual reality experience as a way to promote the fifth season of its hit show and join the VR bandwagon

Advertising HBO Delivers Free Pizza By Drone To 'Silicon Valley' Fans

The television network promoted the show's new season by dispatching drones to deliver free pies to dedicated viewers

Advertising Top 5 Brand Activations To Look Out For At SXSW

PSFK highlights our favorite brand activations that we've seen so far, to help SXSW 2018 attendees sort through the noise

Entertainment HBO Is Opening A Real-Life 'Westworld' Theme Park For SXSW

The popular show comes to life this March at Austin's annual film festival and conference

Advertising HBO Turned NYC Steam Vents Into Giant Joints To Promote A Show

HBO placed the props on top of steam vents in New York City to promote the new season of High Maintenance

Packaging & Product Engagement This Upcoming HBO Mini-Series Can Be Explored With An Interactive App

A new show from Steven Soderbergh introduces an iOS app that allows viewers to explore the perspective of each character from the HBO drama

Fitness & Sport You Will Really Need To Run For This Game Of Thrones Marathon Campaign

To promote the new season, fans had to run to watch a marathon

Gaming & Play Technology Director: A Westworld Experience Is Closer Than We Think

Ricky Bacon, Critical Mass Group Technology Director, outlines the ethical and moral questions surrounding artificial intelligence in HBO's Westworld

Food & Beverage HBO Has Created Wines Inspired By Game Of Thrones

The network is working with Vintage Wine Estates to create a special three-bottle line for fans

Spoil Game Of Thrones For Your Friends For $1

A new service is giving people the power to anonymously text their friends GoT spoilers as soon as they air

Technology Easiest Way to Find Movies on Netflix, Amazon, iTunes and HBO

Leanflix is a filtering tool for the binge-watching generation to ensure people get the most out of online viewing

Design Can Season 2 Top True Detective’s Macabre Advertising Campaign?

We look back at True Detective’s (all too) realistic “evidence boxes”

Home HBO Go without Needing Cable? Welcome to the Future of Television

HBO’s on-demand service could float free of cable’s clutches. What, beyond 'Game of Thrones' binges for all, will this mean?