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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Katia Beauchamp is the Co-Founder and CEO of Birchbox, a subscription service offering customized samples of makeup products to allow consumers to try new products and learn about them with original editorial content. The service also offers BirchBoxMan, which provides men with grooming and lifestyle products. Katia graduated from Vassar College with a Bachelor's Degree in International Studies and Economics and she also attended Harvard Business School.

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Shane is the founder and CEO of VICE, a global youth media brand. Under Smith's guidance, VICE has expanded and diversified to become one of the world's leading media companies since its initial launch in 1994 as a punk magazine. VICE now operates an international network of digital channels, a television production studio, a record label, an in-house creative services agency, a book-publishing house and a feature film division. As VICE's chief on-air correspondent, Smith has reported from such locations as North Korea, Iraq, Sudan, Libya, Afghanistan and Liberia.

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The recent author discusses the methodology behind building a brand with social impact

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