Health

Brand Activation & Immersion McDonald's 'McHive' Is Its Smallest Cafe Dedicated To Supporting The Bees

The chain's smallest-ever restaurant invites bee clientele into its interior, where they can avail themselves of the fully functional hive

Delivery & Logistics Interview: DTC Grocery Startup Reduces Food Waste By Selling Ugly Produce

CEO and co-founder Ben Simon explains how his 100% sustainable grocery delivery platform benefits shoppers, local farmers and mother nature by repurposing unpretty fruits and veggies

Analysis How Leading Brands Like Jetblack Are Driving Engagement With Messaging Assistance

Spanning verticals from luxury and apparel to travel and cryptocurrency, today's most innovative retailers and services are fostering consumer engagement through messaging capabilities

Fitness & Sport Meditation Platform Offers Members Remote Live-Stream Sessions

Journey LIVE is a mobile app that lets subscribers tune into 15-minute instructor-led sessions through live audio and video content

Features Podcast: What Loyalty Means For Today's Consumers

In this episode, PSFK researchers share insights from the Loyalty Debrief report regarding how retailers are redesigning their membership and rewards programs, moving from points to passports to drive deeper engagement beyond purchases

Health Cannabis Delivery System Omura Caters To Upscale Consumers

The functionality-focused brand allows dosage-controlled cannabis delivery, positioning itself for a wider audience of premium customers

Fashion & Apparel PSFK's New Innovation Report On Loyalty Highlights Opportunities To Drive Deeper Consumer Engagement

Our latest report explores the shift from points schemes to brand passports

Loyalty & Membership Subscription Oral Care Brand Shyn Goes All In On Customization

The DTC toothcare ecomm is fully customizable to each individual customer's needs—and even pairs with Sonicare brushes to enable greater compatibility with consumers' routines

Home How Retailers Like Cannabis Now Incorporate Education Into The-Brick-And Mortar Experience

From hands-on workshops to expert-led consultations, retailers from Macy's to Wayfair are helping customers discover in interactive and personalized ways

Post Purchase Service & Support Mount Sinai Offers Sports-Themed Facility To Encourage Male Patient Visits

The establishment is partnering with Man Cave Health to encourage more male patients to complete prostate checkups with a sports bar-like men's health space

Consumer Goods Interview: How DTC Sexual Wellness Brand Unbound Is De-Stigmatizing Female Pleasure

PSFK speaks to the co-founder and CEO of Unbound to learn more about female-driven sex tech innovation and using haptics to deliver the experiences female consumers want

Retail CVS Expands HealthHub Concept With Exercise And Nutrition Services

Pharmacy brand CVS is experimenting with its HealthHub concept, offering nutrition consultations, exercise classes and more in addition to its original medical services

Packaging & Product Engagement Toms Lets Customers Choose Which Causes Their Shoes Support

In addition to giving a pair for purchasing a pair, Toms customers can instead choose from one of five different causes to support

Wellness Soulcycle Looks To Gain Better Customer Insight With Cloud Technology

The boutique fitness brand is using enVista's cloud-based system to streamline management of order and inventory orchestration to generate insights and improve its cx