Health

Brand Activation & Immersion Parents Can Ask Alexa To Check Their Baby Apps And Devices

As one of the biggest baby gear retailers, Amazon is launching a Baby Skill Activity API, letting parents update baby apps and baby care devices to monitor feedings, changing times, weight and more through voice control

Health Interview: How Fleur Marché Converts The CBD-Curious Luxury Customer With Quality And Curation

PSFK speaks to the luxury CBD platform's founders to get a glimpse at how the site differentiates itself in the quickly evolving cannabis retail space, combining consumer needs with CBD's best applications for a curated and quality experience

Beauty Barneys Offers Luxury Shoppers 'High-End' Cannabis Shop

Called The High End, the department store's shop will feature a collection of cannabis-infused and wellness items from chocolate to joints

Food & Beverage Hemp Beverage Startup Recess Opens Adult Playground For Stressed Workers

The wellness beverage brand opens a lively popup experience designed to provide a recreational reset for overstressed creatives

Consumer Goods Humankind Lets Shoppers Order Products Like Deodorant In Refillable Containers

The personal hygiene company is reducing plastic waste by providing shoppers with refillable applicators and containers for everyday products like deodorant and shampoo

Loyalty & Membership Aetna And Apple Partnership Offers Members Personalized Health Plans

The direct-to-member experience that merges activity-driven incentives with personalized recommendations will give a free Apple watch to Aetna members who sign up and achieve their goals

Millennials Op-Ed: Why Cannabis Retailers Should Invest In Experiential

Jeffrey Hill explains the opportunity emerging cannabis retailers have to create experiential retail from the start, and how companies that focus on interactive experiences that engage and nurture millennial customers on and offline will prevail in a competitive marketplace

Fitness & Sport Equinox Launches SoulCycle Of Treadmills In Response To Running Popularity

Equinox is parlaying the popularity of its cardio-focused Precision Run class into a dedicated gym in Manhattan's flatiron district, aiming to become the next SoulCycle within the category

Packaging & Product Engagement How Brands Like Dirty Lemon Engage Consumers With Immersive Sampling

Innovative, digital-first brands are reaching consumers by offering easy and entertaining ways to sample food and beverage products

Post Purchase Service & Support Walgreens To Offer Customers Affordable On-Site Dental Care

The pharmacy continues to increase its healthcare services, now offering a dental office at a Palatka, FL location designed to appeal to senior citizens and providing everything from cleanings to crowns

Retail How Brands Like Betterpath Empower Consumers To Manage Their Data

Health and wellness companies are giving customers more control over their data, incentivizing consumers to release personal information that they themselves can wield to their advantage while also contributing to better products and services

Delivery & Logistics Interview: Dadi's At-Home Testing Empowers Male Consumers To Care For Their Fertility

Health startup Dadi's founder explains how the service aims to educate and empower men to take control of their fertility, with simplified yet thorough at-home testing and sperm storage solutions

Shopper Education & Assistance How Fitness Brands Use Wearables To Enable Personalized Digital Coaching

Wearable technology and digital coaching combine to offer consumers a customized health routine powered by artificial intelligence

Technology How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice

Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals