PSFK discovers how the beer brand is engaging the growing 60+ demographic using crowdsourcing, in partnership with Ideas Brewery.
Artist Aram Bartholl integrates data into physical space with his recent Dead Drop project, installing USB drives into the walls of public buildings for passersby to connect with. One of a series of interviews brought to you by the Heineken Ideas Brewery.
Interaction Designer Momo Miyazaki, a Copenhagen Institute of Interaction Design graduate student, is known for her playful creations that solve everyday problems people face. One of a series of interviews brought to you by the Heineken Ideas Brewery.
Beverage company partners with PSFK to showcase innovation - and encourage readers to suggest new ways to enjoy the draught beer experience.