Heineken Ideas Factory

Design How To Reimagine Design For Small Spaces

Simone Simonelli is a designer who creates furniture that can adapt to the user's needs. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Advertising How To Reimagine Fashion Through Nature

Menswear designer Jeff Griffin moved his brand from London to the countryside and embraced the natural world. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Technology How To Reimagine The Role Of Data In Everyday Life

Artist Aram Bartholl integrates data into physical space with his recent Dead Drop project, installing USB drives into the walls of public buildings for passersby to connect with. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Home How To Reimagine Personal Transportation

Designer Anton Willis is known for projects that weave together culture, environment and nature, like his foldable kayak. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Gaming & Play How To Reimagine The Video Game

Photographer Patrick Runte brings the digital video game back into the analog world with his most recent Jump and Run project. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Innovation How To Reimagine Human-To-Human Relationships

Interactive artist Zac Ong explores how wearable technology can help people negotiate interactions in the public space. One of a series of interviews brought to you by the Heineken Ideas Brewery.