In a world of mass-market goods and social media scrolling, personalization has more power than ever

Instagram users in São Paulo, Brazil could have burgers delivered to them with other Heinz products

The food brand came out with a 'Chicago Dog Sauce' to trick unsuspecting city dwellers into adding ketchup to their Chicago-style hot dogs

The fictional company didn't go for it, but now 50 years later the company has decided to bring to life a fictional ad campaign from the show Mad Men

The brands have teamed up to explore the possibility of making unused tomato parts from ketchup production into usable materials.

To play tunes, vibrations travel through jawbone into diner's ear.

A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business, this list has it all.

The soup and sauce giant is offering its fans personalized cans of soup to send to ailing members of their social network.

The iconic sauce brand is promoting its new line of products in New Zealand with a print ads and a website.

Individual sauce portions are reimagined and their utility increased twofold in Heinz's latest upgrade.

The company is partnering with Coca-Cola to use the environmentally friendly packaging in its ketchup bottles.

Consumerist points us to an interesting Heinz ketchup bottle that features an unusually prominent call to action.