Health This Company Is Trying To Become A One-Stop-Shop For DNA Products

Helix is offering a buy-what-you-need approach to genome sequencing

Fitness & Sport Receive A Diet Plan Based On Your Unique DNA

Lose It partnered with Helix to obtain DNA profiles that help users understand which specific weight loss plans are most beneficial to them

Advertising Sleep Expert: The Rise Of Fit-Based Mass Personalization Is Here

Adam Tishman, Helix Co-Founder, explores how direct-to-consumer companies will offer more personalized experiences and products to consumers in 2017

Editorial Roundtable: 9 Bold Consumer Predictions For The Year 2020

adidas, GE, Pinterest, Stitch Fix, American Giant, Allbirds, Helix Sleep, hmbldt and Ready Set Rocket tell us what they predict for the year when consumers fully seize away control from brands, retailers and institutions

Retail Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

DNA data has the potential to drive brands forward to new levels of unique product personalization

Home Wearables Keep Track Of Your Pet's Health

A Kickstarter campaign wants to help pet owners understand fundamental details they could easily miss about their cats and dogs

Design Wear Your Headphones on Your Wrist

Helix is a convenient fashion-forward accessory that stops users getting their lifestyles in a tangle