hemp

Features Startup HATH Supplements Explains Why Proactive Use Is The Next Frontier For CBD

Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms

Analysis Interview: DTC Cannabis Brand Feals On Making CBD Approachable For All Consumers

PSFK speaks to one of Feals' co-founders to learn about how the brand diversifies itself in an increasingly crowded space by prioritizing approachability through consumer education and offering a live, human-staffed CBD hotline

Health How One CBD Brand Is Expanding Into Women's Lifestyle By Embracing Sleep

Sagely Naturals is strategizing its place in the CBD market, marshaling DTC and wholesale tactics while focusing on expanding in the sleep category to edge out competition

Brand Activation & Immersion Hemp Beverage Startup Recess Opens Adult Playground For Stressed Workers

The wellness beverage brand opens a lively popup experience designed to provide a recreational reset for overstressed creatives

Food & Beverage Interview: How A Hemp Beverage Co Builds Its Brand Around A Solution, Not Ingredients

PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype

Beauty Op-Ed: How Will The 2018 Farm Bill Affect The Beauty World?

Cannabis researcher Colleen Quinn on the impact of the 2018 Farm Bill in the U.S., which loosens restrictions on hemp usage, on the skincare, wellness and beauty industries, and why securing sustainable, authentic supply chain will become brands' top priority

Podcast How Conscious Products Are Taking Over The Beauty World

Clean beauty, encompassing environmentally-friendly, health-conscious, and animal-friendly products and ingredients, is in high demand, and brands are moving to deliver new and improved items

Advertising Netflix Sells Marijuana Strains Inspired By Its Original Series

The streaming service developed six different types of cannabis to go along with its original series

Automotive Eco-Friendly Racing Car Made From Cannabis Hemp

Carbon-negative cars may be possible in the near future with the help of this company

Fashion & Apparel These Adidas Sneakers Are Designed To Hold Your Stash

Skateboarding shoes made with natural hemp include a hidden pocket

Design Sunglass Company Aims to Make Impact In Eco Eye Wear with Hemp

"Hemp" plans to take charge with the cannabis plant's fiberous material, creating an eco-friendly and (the only) hemp-made glasses on the market

Home BMW’s New Electric Car Comes With A Companion SUV For Longer Trips

With a spare car and other backup options, the auto brand aims to ease the mind of new owners.

Technology Compostable iPad Case Provides A Blank Canvas [Pics]

New covers allow users total customizability.

Advertising Snoop Dogg Promotes Rolling Papers With A Smokable Songbook

The hemp book has perforated pages with lyrics of the rapper's songs written in non-toxic ink.