Analysis Why Nike, Sam's Club And More Are Personalizing Their Mobile Experience Using Loyalty Apps

From PSFK's Loyalty Debrief, here's how some of today's most innovative retailers are building centralized mobile platforms that provide personalized and superior assistance

Advertising Rental Car Lets Kids Draw On The Upholstery

Hertz created a prototype vehicle designed to get colored on any surface in its interior

Automotive Tinder-Style Car Rental Service Offers Personalized Recommendations

Carla employs a unique algorithm that selects the best value vehicles for each specific person

Design PSFK's Best Brands in Travel Index for 2014

PSFK highlights the key brands that are doing the most to revolutionize the air travel experience.

Innovation Snow Boots With Retractable Skis Are Actually A Rent-A-Car Ad [Video]

Hertz creates a new dream winter accessory concept to advertise their rates to ski destinations.

Innovation Hertz Launches Car Sharing In Washington DC

The rental company expands into car sharing with 'Hertz on Demand,' offering a Zipcar-like service with extra benefits.

Technology Share A Car - But First, Go For A Virtual Drive

The Collaborative Fund shows you how effective sharing a car can be, as well as global and historical trends.

Innovation Car Hire Company Says It Needs More Electric Vehicles

Hertz has had electric car rental programs in the US and the UK for a year, and sees big demand from corporations.

Advertising Springwise: Hertz Offers Electric Bike Rental Scheme In London

Hertz introduces electric bike rentals, available both for tourists and for locals as an alternative to public transportation.

Innovation Hertz To Begin Renting Electric Cars In NYC Next Week

The worlds largest rental car brand will be the first to offer electric vehicle rentals in major cities.