Food & Beverage Spotify Podcast Listeners Receive A New Amsterdam Vodka Drink Recipe

The vodka brand's podcast will feature interviews with up-and-coming hip-hop artists, as well as cocktail recipes that can be made with the spirit

Entertainment Shoppable AR Lens Nudges Nicki Minaj Fans To Her Album Web Store

After experiencing the augmented reality lens, fans are directed to the musician's website where they can purchase her latest album and "Queen" necklace via the platform's shop button

Advertising Nike Created A Full Music Video With A Korean Rap Star

Nike teamed up with rapper Jay Park to create a music video for its latest campaign, timed to the Winter Olympics in South Korea

Advertising Spotify Is Paying Tribute To Hip Hop Stars With Life-Size Sculptures

The streaming service modeled statues after its top three breakthrough artists of 2017

Analysis 6 Things This Year's Holiday Ads Tell Us About How Retailers Are Responding To Amazon

Reading between the lines, these ads tell us a lot about the state of retail this holiday season

Fashion & Apparel Adidas Pop-Up Talk Series Brings Creatives Together In London

Adidas hosted a pop-up event that invited creative individuals from various backgrounds to give workshops and talks

Delivery & Logistics Why There's A Growing Overlap Between Hip-Hop And Yoga

Hip-hop and yoga have been adopting an ever-closer position for a while, with Big Boi the latest artist to confess his love of Lululemon

Retail Lyrics Website Launches Its Own Nostalgic Clothing Line

The garments form Genius, formerly Rap Genius, features the hottest and greatest from 1997

Retail Restaurant Concept Honors The Music Of Tupac Shakur

The Estate of Tupac Shakur has collaborated with Bravado to launch a restaurant and new merchandise based on in-depth notes from the artist

Entertainment Gorillaz Launch Actual Spirit Houses Around The World To Promote Their New Album

The band created a limited run of interactive spaces that are open for anyone to visit for free

Technology Communicate With Friends Through Musical Messages

TuneMoji is a social platform that lets people send music-based GIFs to their friends

Advertising Hip-Hop Album Comes With A Wearable Pack To Feel The Music

Raekwon partnered up with Subpac on his new album so listeners can let the beat pulse through their body

Food & Beverage Sprite's Lyrical Cans Showcase Hip-Hop's Top Storytellers

Obey Your Verse campaign returns this summer with the words of a new collection of rappers adorning the soda company's packaging

Syndicated Muhammad Ali's Influence Ran Deep Through Rap's Golden Age

Some have argued that the Champ was the first rapper