H&M

Brand Activation & Immersion H&M Debuts Spring/Summer Collection In An Immersive Desert Event

H&M is premiering its latest studio collection not on the catwalks of Paris, but in the sands of Sedona, taking influencers for a three-day experiential adventure designed to heighten engagement through theatre

Beauty H&M London Concept Store Offers Thematic Ambiance And Product Sampling

A concept store in King’s Mall shopping center in Hammersmith, U.K. echoes H&M's promise to offer shoppers a higher quality, curated shopping experience as well as increase sustainability measures

Fashion & Apparel How Brands Like Burberry Generate Buzz With Digital Drops

Luxury and streetwear brands from Burberry to H&M are finding more captivating ways to release products, tapping into young consumers' mobile obsessions

Home Voice-Enabled Shopping Guide From H&M Helps Customers Search For Home Decor

With voice-activated shopping becoming more and more popular, H&M is allowing customers to browse and order, all through their speaker

Merchandising & Curation H&M's Blockchain-Enabled Tag Lets Customers Track Clothing Origin

In response to increasing consumer demand for production transparency, the retailer's Arket brand is testing out a product tag customers can scan with their phone to access its origin information

Retail Visitors To H&M's Fashion Show Could Experience Moschino Collaboration In AR

To introduce its latest collaboration with the luxury brand, H&M invited 700 guests to a runway show as well as to don an AR headset and experience the collection in 3D

Shopper Education & Assistance H&M Chat-Based Platform Helps Employees Manage Tasks All In One Place

The retailer is helping employees communicate and stay notified directly through their mobile phones, partnering with Convo to enable a centralized task management platform

Store Experience & Design H&M Is Reinventing Its Store Layout To Invigorate Brick-And-Mortar Sales

H&M is testing a paired-down, aesthetics-driven store design to better meet consumer value of unique and pleasing brick-and-mortar experiences as opposed to spaces crowded with product

Fashion & Apparel H&M On How Its Voice-Activated Mirror Is Connecting Its Digital And IRL Identities Through The Power Of Selfies

The retailer explains to PSFK how it's integrating voice and facial recognition technology into its brick-and-mortar stores in an effort to upgrade the IRL shopping experience and incentivize store visits

Beauty H&M Fragrance Line Offers A Multitude Of Scents To Appeal To Any Customer

Made in conjunction with Givaudan, the wide range from H&M Beauty includes 25 different scents in eau de toilette, body mists and roll-on form, aiming to complement the brand's beauty and apparel offers

Design H&M Brand Partners With Influencers To Let Followers Design Its Clothing

Apparel retailer Nyden will be partnering with popular Instagram influencers to crowdsource inspiration, driving brand engagement and expanding its reach

Store Experience & Design H&M Launches Its Own Outlet-Like Marketplace, Curating Fashion For Shoppers

Currently operating in Sweden, Afound chooses items from popular as well as smaller brands, offering shoppers access to a wide variety of options at low prices, all in one place

Shopper Marketing & Promotions Personalized Style Advice Will Be Delivered Via H&M's Google Assistant App

The H&M Home Stylist provides customers with mood boards and design inspiration as they navigate the process of redecorating

Automotive Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)