Whether through added services, resale marketplaces or showrooms, brands are increasingly recognizing the imperative to make a P2P Play in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers
Swedish fast fashion retailer H&M launched a peer-to-peer fashion advice platform that connects shoppers with the community to help answer questions they may have. Users can ask questions such as, “What should I wear on a first date?” directly to the platform. They then receive answers from the community in the form of Instagram-style images or videos that include styling tips and links to purchase the featured products, which are drawn not just from H&M’s brands but other brands as well.
Clothing retailer H&M and ridesharing service Lyft’s offered free rides to stores for New Yorkers who wanted to recycle their clothing. Using a discount code that took them to the nearest H&M store, riders brought their old textiles to be reused through the brand’s existing Garment Collecting Program, which rewards recycling through vouchers.
Companies of every size are implementing on-demand support networks that are able to connect customers to human representatives instead of AI or bots
Brands like H&M are taking remote personalization to the next level by incorporating AI into the path to purchase to give each piece a perfect fit
Luxury and thrift shopping join forces in the fashion industry as top brands team up to reduce waste and offer high-caliber pre-owned items
Apparel industry mainstays and startups alike are taking personalized brand products and experiences to the next level, leveraging emerging technology and data collection methods to tailor the customer journey for today's over-saturated consumers
By showing customers exactly where each of their purchases come from, fashion is tackling its transparency and sustainability issues
Apparel industry leaders are implementing next-gen eco-friendly measures that have a positive impact on the environment—and consumers
Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm
The following four examples showcase how brands are enabling and assisting young consumers in leading authentic lives, free from societal constraints and media pressure
The retailer is working to shift consumer perceptions by granting shoppers access to details like factory location and supplier name for online and in-store merchandise
The clothing brand is collaborating with a Berlin-based tech startup to implement AI that lets customers co-design their wares online
The fast-fashion retailer is increasing its sustainability measures with the sale of second-hand merchandise from its subsidiary brand & Other Stories