H&M

Automotive Why Your Peer-To-Peer Play Will Determine Your Brand's Vitality In 2020 & Beyond

Whether through added services, resale marketplaces or showrooms, brands are increasingly recognizing the imperative to make a P2P Play in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers

Fashion & Apparel H&M's Itsaspark online platform lets peers give and receive fashion advice

Swedish fast fashion retailer H&M launched a peer-to-peer fashion advice platform that connects shoppers with the community to help answer questions they may have. Users can ask questions such as, “What should I wear on a first date?” directly to the platform. They then receive answers from the community in the form of Instagram-style images or videos that include styling tips and links to purchase the featured products, which are drawn not just from H&M’s brands but other brands as well.

Retail H&M x Lyft offer free rides to stores for New Yorkers who want to recycle their clothing

Clothing retailer H&M and ridesharing service Lyft’s offered free rides to stores for New Yorkers who wanted to recycle their clothing. Using a discount code that took them to the nearest H&M store, riders brought their old textiles to be reused through the brand’s existing Garment Collecting Program, which rewards recycling through vouchers.

Analysis On-Demand Support Is Transforming Customer Service At H&M, Walmart And More

Companies of every size are implementing on-demand support networks that are able to connect customers to human representatives instead of AI or bots

Features How AI-Powered Sizing Is Improving Fit And Shrinking Online Returns

Brands like H&M are taking remote personalization to the next level by incorporating AI into the path to purchase to give each piece a perfect fit

Merchandising & Curation From Fast Fashion To Luxury, Apparel Brands Are Making Second-Hand Retail Worthwhile

Luxury and thrift shopping join forces in the fashion industry as top brands team up to reduce waste and offer high-caliber pre-owned items

Brand Activation & Immersion PSFK Research Paper Launch: Implementing Personalization In Apparel

Apparel industry mainstays and startups alike are taking personalized brand products and experiences to the next level, leveraging emerging technology and data collection methods to tailor the customer journey for today's over-saturated  consumers

Delivery & Logistics How New Technology Is Helping Fashion Retailers Enable True End-To-End Transparency

By showing customers exactly where each of their purchases come from, fashion is tackling its transparency and sustainability issues

Innovation PSFK Research Paper Launch: Improving Sustainability And Transparency In Apparel

Apparel industry leaders are implementing next-gen eco-friendly measures that have a positive impact on the environment—and consumers

Loyalty & Membership How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm

Children Brands Billie, H&M And More Are Supporting Authenticity And Self-Expression In Kids

The following four examples showcase how brands are enabling and assisting young consumers in leading authentic lives, free from societal constraints and media pressure

Shopper Education & Assistance H&M Strives For Transparency By Providing Shoppers With Manufacturing Details

The retailer is working to shift consumer perceptions by granting shoppers access to details like factory location and supplier name for online and in-store merchandise

Packaging & Product Engagement H&M To Make Sustainable And Customized Clothing More Accessible

The clothing brand is collaborating with a Berlin-based tech startup to implement AI that lets customers co-design their wares online

Brand Activation & Immersion H&M To Sell Second-Hand Apparel As Part Of Sustainability Strategy

The fast-fashion retailer is increasing its sustainability measures with the sale of second-hand merchandise from its subsidiary brand & Other Stories