Brand Activation & Immersion PAX Partnership Elevates 4/20 And Expands Cannabis' Place In Tourism And Luxury Retail

Portable vaporizer brand PAX is partnering with TAO Los Angeles and the Dream Hollywood hotel to sell and educate on its products in an environment defined by luxury and hospitality

Advertising Reebok Wants Fitness Trainers To Have A Category At The Oscars

Reebok sent a letter to the new president of the Academy of Motion Picture Arts and Sciences asking him to consider adding a Fitness Trainer award category

Entertainment PSFK 2017 Speaker Interview: How Morgan Spurlock Turned The Ad World Upside Down

Morgan Spurlock wants branded content to serve a greater creative goal, and is bringing his expertise to the PSFK 2017 stage on May 19

Design 7 Must-See Retail Spots In Los Angeles

PSFK's LA Retail Snapshot highlights the importance of viewing experience, personalization and tech-enabled solutions as core tenets of modern retail across the city's shopping landscape

Advertising Social Media Campaign Fights Hollywood Whitewashing

#StarringJohnCho inserts the Asian-American actor into leading film roles

Design How Refugee Camps Are Taking Cues From Hollywood

Movie production techniques could help create more sustainable cities

Food & Beverage Restaurant Becomes First in US Powered by 100% Clean Energy

Au Fudge earns green awards for its dedication to sustainable practices

Technology Fashion Site Makes Hollywood a Shoppable Affair

Spylight is using its studio access and vast fashion database to give fans a star-studded shopping experience

Innovation Oversized Book Lets Fans Step Into The Pages Of The Hobbit [Video]

Tourism New Zealand has installed a larger-than-life pop-up book at the premiere of The Hobbit.

Work Gallerist Hosts Artist’s Miniature Exhibit Inside Her Ears

Joe Sola will paint six paintings inside Tif Sigrid's ear canal gap.

Work Twitter-Directed Short Film Crowdsources Fans’ Vine Clips

Airbnb movie project aims to combine old and new forms of filmmaking.

Syndicated The Creators Project: Could Hollywood Flicks Exist Without The Visual FX?

Author Kevin Holmes examines VFX technology in the concept and creation of blockbusters in light of recent bankruptcy scandals.

Retail 11 Stories You Need To Know Today

New smartphones from Blackberry, Assange to run for Australian Senate and Twitter named the fastest growing social network...links to start your day with.

Technology See Into The Future Of Computer Graphics [Video]

Research developed at the Siggraph Asia conference demonstrates what we can expect from animation.