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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Adam received his Master of Architecture and Master of Fine Arts from the University at Buffalo in 2012. He completed a number of interactive installations, notably Diep International Art Festival in 2011, Dieppe, France, SIGGRAPH in 2012, Los Angeles, CA, and HERE Art Center in 2013, New York, NY. In April 2013 he joined the Immersive Computing Lab at Intel Labs where he helped develop and design an installation in Dublin at the Open Innovation 2.0 conference, receiving a Divisional Recognition Award. In September 2013 he was featured on the BBC discussing citizen science air quality research. He is interested in creative coding, physical prototyping, 3d modeling, and spatial design as well as interactive technologies. He wants to harness this from a design perspective to explore people's relationships with computers and the spaces they inhabit.


Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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