home goods

Analysis Why Brands Like Rent the Runway Are Adopting the Access Economy

From PSFK's Back-To-School Deck, here's how two companies are adapting to the needs of their customers by renting out their merchandise

Brand Activation & Immersion Wayfair, Alibaba And CVS Marshal Pay-For-Premium Options To Engage Their Most Loyal Customers

From PSFK's Loyalty Debrief, here's how three brands are leveraging data from their most involved customers in order to ensure rewards programs remain relevant and compelling

Children How Brands Like IKEA Are Supporting Today's Kids With Self-Care Havens

From PSFK's Back-To-School Deck, here's how two brands are positioning themselves as lifestyle partners for consumers with kid-friendly, wellness-focused products and services

Design Vacation Platform Vacasa And Wayfair Homegoods Launch Interior Design Program

Vacasa is hoping to gain consumer appeal by helping its vacation rental owners furnish their spaces with the retailer's trendy and affordable designs

Fashion & Apparel H&M Strives For Transparency By Providing Shoppers With Manufacturing Details

The retailer is working to shift consumer perceptions by granting shoppers access to details like factory location and supplier name for online and in-store merchandise

Home Interview: How Home Goods Brand Modsy Is Elevating Online Furniture Retail With Consumer Data

VP of style at Modsy discusses how the company's launch of its data-informed Minna Home collection aligns with the future of retail, merging data with design to enable tailored products and experiences

Advertising IKEA London Store Encourages Consumers To Walk, Not Drive

As part of its larger sustainability strategy, IKEA's eco-focused London store is encouraging passersby to walk in, and the retailer will ship any purchases home

Loyalty & Membership Wayfair Sale Shoppers Can Watch Live-Streamed Furniture Reviews

The digital-native home goods retailer's second annual spring sale offers customers live video content and an extended duration

Health Target Launches Insight-Informed, Sensory-Friendly Home Collection For Kids

In an effort to provide home goods that cater to kids' needs, Target collected insights from parents to design furniture, cushions, blankets and more that are sensory-inclusive

Delivery & Logistics Wayfair Store Offers Shoppers Seamless Online-Offline Hybrid Experience

The DTC and digital-native furniture brand popular among millennials is slated to debut its first permanent physical outpost in the fall of 2019, providing customers with a fully connected experience inspired by its ecommerce flagship

Merchandising & Curation IKEA's Manhattan Planning Studio Offers Shoppers Design, Delivery And Assembly

The Ikea Planning Studio will offer consultation services for Manhattanites as well as shipping, delivery and assembly for an extra fee, part of the retailer's plan to open 30 city-center stores

Packaging & Product Engagement IKEA Gives Customers Product Hacks To Simplify Use

IKEA Israel created thirteen simple additions to its furniture, like zippers and grippers, as well as accompanying video content to help customers with disabilities better use its products

Post Purchase Service & Support Rent The Runway Caters To Mobile Millennials With Home Decor Merch

The apparel brand is branching out into home goods, partnering with West Elm to offer premium decor items alongside clothing and accessories

Millennials DTC Furniture Brand Burrow On Engaging Customers Through Cultural Relevance And Experience

The digital-first home goods startup's creative director explains how the brand made the leap from online to brick and mortar with an experiential New York store, as well as why evolving to remain culturally relevant is key to brand success

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