home improvement

Banks, Insurance & Financial Services Ibotta provides users with additional savings through reward-based mobile payment

Cashback app Ibotta added a payment feature to provide users with additional savings through reward-based mobile payment. Customers sign up with their credit cards and choose the "Pay With Ibotta" option for any of the 30 participating retailers, including The Home Depot. They are then presented with a QR-code to be shown at checkout to receive rewards for their entire purchase.

Consumer Goods PSFK Research Paper Launch: Enhancing The Home Improvement Shopper Experience

How​ home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents

Analysis How Retailers Like Lowe's Help Shoppers Discover Products With Mixed Reality

AR and VR are making the purchase process much easier for consumers, who can wear clothes and place furniture before buying to bolster their confidence

Home Lowe's Workforce Development Network Supports Career Success For Tradespeople

Lowe's program called Gen T aims to de-stigmatize the trades industry, giving trainees greater resources and establishing networks to help them advance their careers

Design Shutterstock Helps Retailers Decorate Stores With AR Visualization

Shutterstock now lets iOS customers overlay the walls of their retail spaces with AR renderings of its stock images—a feature that resulted from the site's employee tech hackathon

Advertising Op-Ed: Color Trends, Color Psychology And What It All Means For Brands

99design's COO explains why color matters for retail brands more than they might think, sharing research on as well as applications of consumer color perceptions to help guide branding decisions

Entertainment Discovery Offers Subscribers Specialty Non-Fiction Video Streaming

Discovery Inc. is expanding its subscription streaming service with BBC non-fiction shows pertaining to food, natural history and more, part of the media company’s strategy to acquire subscribers with specialty content

Brand Activation & Immersion Startup Paint Co Caters To Millennials With Instagrammable And Sustainable Products

The startup keeps the millennial market's priorities in mind with low-toxicity, high-design products that reflect key interests like aesthetics and sustainability

Retail Lowe's Allows Homeowners To Visualize Projects With AR And VR Tools

The tools make customers more comfortable with do-it-yourself projects, providing step-by-step instructions along the way, and also help employees to customize the client experience

Features How Companies Are Boosting Productivity With Gamification

From interactive onboarding apps to tech-enhanced team challenges, more companies, including a van-leasing company, are using games to train and motivate their employees

Work This Marketing Company Lets Consumers Shop Directly From Email

Advertising and online shopping come together with Rebelmail's inbox shopping, allowing brands like Home Depot and Diane Von Furstenberg to reach their consumers more directly

Design This Chair Is Sold As Raw Materials For You To Build Yourself

Home improvement retailer Hornbach teamed up with designer Sigurd Larsen to create a product that teaches customers how to build their own furniture

Home HGTV Has Created A Design Assistant For Facebook Messenger

'Hazel' helps users browse popular interior design trends by room, provides decorating tips and can also keep people up to date on HGTV programming

Advertising Home Depot Takes A 360-Degree Look At DIY Projects On Pinterest

The Built-In Pins campaign offers an interactive and shoppable virtual experience