homebuying

Analysis Amazon, Macy's And More Are Building Home Shopper Confidence With Virtual Customization

From PSFK's Digitizing The Homebuying, Browsing & Mortgage Experience report, here's how three brands are using AI, VR and more to provide customers with virtual previews of their future homes, increasing their confidence and driving sales

Features Real Estate Companies Like Zillow Are Enabling Painless Virtual Purchasing, From Start To Finish

From PSFK's Digitizing The Homebuying, Browsing & Mortgaging Experience report, here's how today's leading brands in real estate are leveraging virtual tools to make homebuying more efficient

Home Homebuying Services Like Zillow Are Employing DTC Tactics To Engage Millennial Consumers

Direct-to-consumer selling streamlines the process of selling a home by automating certain steps and removing unnecessary third parties

Brand Activation & Immersion From Sotheby's To Zillow, Real Estate Companies Are Making Homebuying Immersive With Remote Touring

Here's how four retailers have leveraged mixed reality technology to let customers immerse themselves within a potential new home without ever leaving the couch

Millennials PSFK Research Paper Launch: Digitizing The Homebuying, Browsing & Mortgage Experience

Our latest research paper presents trends in home buying and the real estate industry, with a bent toward the primary homebuying demographic: millennials