Honest Tea set up unmanned pop-up stores around 30 cities, asking people to pay $1 when they took the tea and filming the results, that were translated into a 'National Honesty Index'.
The Barclaycard Ring lets customers submit ideas about how they think their service should be managed.
The world-famous beverage company rewards honest behavior with tickets to soccer matches, ice cold Cokes and a moment of fame on the soccer stadium big screen, all while spreading the message that there are reasons to believe in a better world.
The Panera Cafe finds greater success in establishing a pay-what-you-can model for customers.
The CEO of The Energy Project talks about the valuable life lessons he has learned from his daughters.
A series of unmanned pop-up shops relied on the honor system which stimulated record sales growth, created a new customer base, and promoted honesty.