hospitality

Delivery & Logistics Expert Insight: Building Fashion's Sustainable Future With Personalized Wardrobe Rental

PSFK speaks to the founder of Armoire, a customized virtual wardrobe rental service, about offering women unlimited closets while reducing the environmental impact of fashion and increasing accessibility to a variety of styles

Brand Activation & Immersion Airbnb Luxe Now Allows Customers To Rent Castles And Private Islands

Living a life of luxury—complete with custom-designed trips—is easier with Airbnb's new service, which caters to high-end clients

Food & Beverage The Country Of Iceland Opens A ‘Premium Tap Water’ Bar

In an effort to dissuade plastic bottle use and drive reappraisal of one of its most bountiful resources, the island nation is promoting a new product across its airports, hotels and bars: luxury tap water

Analysis The Active Lifestyle Hubs Bringing Health And Wellness To A Growing Mid-Atlantic Region

As D.C and Philadelphia emerge as leaders in retail innovation, these wellness-based spots are a must-see for locals and tourists alike

Cafe & Restaurant Five New Strategies For Restaurants And Retailers To Surprise And Delight Customers

From becoming a lifestyle partner to digital innovation, here are five key actions to transform your food service or any business for today's consumer landscape

Entertainment MUTTS Canine Cantina Is A Member Club For Millennial Dog Owners

The elevated dog park merges with a fast-casual cafe, giving members the chance to relax and sip margaritas as well as bond with fellow canine lovers at two locations in Texas

Hotels, Hospitality & Travel Guests Can Enjoy Poolside Menu At Taco Bell's Resort And Hotel

The Bell is the fast-food franchise's biggest brand activation yet, offering California patrons experiences and amenities inspired by its Tex-Mex menu

Features Real Estate Names Like Airbnb Are Helping Millennials Buy Homes With Flexible Payment Options

Take a look at how homebuying services are using crowdfunding and other flexible options in order to provide alternatives for a generation that is struggling to afford homes

Design McDonald's Next-Gen Times Square Flagship Combines Digital And Physical Hospitality

The location takes advantage of ordering and delivery technologies to elevate the guest experience, mixing digital and human assistance like speedy kiosk selection and table service to build McDonald's "Experience of the Future"

Advertising Interview: Marriott On Elevating The Business Travel Experience Through Local Culture

Aiming less to compete with Airbnb and more to enhance the traditional business stay, Marriott's Renaissance brand of accommodations builds on the standard experience its customers expect by curating mini adventures and integrating local culture into its design to help those on quick trips return with a unique and sharable stay

Automotive How To Build A Value Ecosystem That Shoppers Can Integrate Into Their Lives

In part two in a series of op-eds on emerging brand innovation, PSFK partner Scott Lachut on how brands like Volvo and Chase are creating a bundle of services that will encourage shoppers to integrate brands into their busy schedules

Shopper Education & Assistance Hotel & Resort Guests Can IM The E-Butler To Order Snacks To The Beach

Jeremiah Hotel and Resort is enhancing its guests' stay with a digital concierge service, using instant messaging to let patrons order snacks, make appointments, request housekeeping and more from anywhere

Fashion & Apparel How The Trend Of Untethered Lifestyles Is Driving Modern CX

PSFK partner Scott Lachut on the emerging, innovative approaches leveraged to interact with consumers who are always on the go

Children PSFK Tours The Wonder, New York City's Elevated Members' Club For Families

The founders of the design-led club explain how The Wonder goes beyond providing leisure, programming, and work spaces for kids and adults, enriching membership through choice brand partnerships and value-added services

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