Advertising P&G's Female-Focused Docu-Style Films Aim To Reinvent Advertising

P&G is launching a Hulu-exculsive documentary-style series called "Queen Collective," promoting gender equality through film while merging content with advertising

Entertainment Discovery Offers Subscribers Specialty Non-Fiction Video Streaming

Discovery Inc. is expanding its subscription streaming service with BBC non-fiction shows pertaining to food, natural history and more, part of the media company’s strategy to acquire subscribers with specialty content

Brand Activation & Immersion Walmart May Offer Consumers A Streaming Service To Compete With Amazon and Netflix

The retailer may be expanding into the world of video streaming, competing with established platforms by offering customers low-cost and ad-filled free options through its Vudu subsidiary

Merchandising & Curation Oculus T.V. Lets Viewers Watch Shows And Movies In VR Anywhere, Anytime

The VR platform features both original programming and offerings from Netflix, Hulu, allowing users to enjoy their favorite shows in an immersive and on-demand way, taking the entertainment experience to the next level

Entertainment Buzzfeed Wants To Make Scheduled Programming Part Of The Streaming Experience

As a way to attract more viewers for its original TV content, the online media company will stream shows at a scheduled time across all platforms

Automotive Lexus Made An Origami Art Installation Out Of 2,000 Thank You Notes

The hanging installment "Letters" is part of a marketing campaign highlighting people's positive experiences at Lexus dealerships

Hotels, Hospitality & Travel Hotel Rooms Of The Future Could Remember How You Like To Sleep

The Hilton have started testing a new smart hotel room that knows all of the guests's preferences

Advertising Peak TV & The Weirdening Ways Of Watching

In light of the fact that today marks Netflix's 20th birthday, Logan Woods discusses how the television age as we know it has hit midnight and our media diet is about to get weird

Advertising Facebook Is Looking to Create Its Own Television Shows

Following the success of streaming websites, the social media giant aims to create its own original programming

Retail Amazon Gives Emerging Playwrights $5 Million To Write Stories For Audible

The brand is looking to create more compelling original content for the platform

Design Why Social VR Probably Won’t Work the Way Social VR Developers Think

Balaji Krishnan, founder and CEO of DabKick, discusses how we’re more likely to see social VR embraced by a small contingent of core users, leaving the rest of us behind

Interview PSFK 2017 Speaker Interview: How Morgan Spurlock Turned The Ad World Upside Down

Morgan Spurlock wants branded content to serve a greater creative goal, and is bringing his expertise to the PSFK 2017 stage on May 19

Automotive This Startup Is Trying To Make Ride-Hailing Apps Free By 2021

All passengers have to do is watch a stream of ads while they get to their next destination

Entertainment Hulu Lets You Watch Shows In A Virtual Living Room With Friends

The VR application lets viewers join their friends as avatars where they can share an Oculus Room and watch movies together