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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
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Erica is a humanitarian and a technologist who Co-Leads UNICEF's Innovation Unit. UNICEF Innovation has recognized success in innovative design of development solutions. In 2013, she was chosen by Time Magazine to be on the Time 100 list of the 100 most influential people in the world.


Maxime Veron is the Director of Product Marketing at Nest Labs, a leader in connected home products. Nest focuses on the human element at the core of its products—ease of use, end value, and, of course, simplicity. At Nest, Veron helps make sure that the product management team and the marketing, sals, key partners and journalists are all on the same page. Before working with Nest, Veron worked for Apple for over twelve years, in roles ranging from being a sales representative to being a Senior Product Manager.

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