Human

Advertising How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

In the final installment of this year's series celebrating success stories from SVA's Masters In Branding program, PSFK speaks to Surabhi Rathi about how the experience shaped her future opportunities 

Analysis Retail Innovation Week Preview: Previous eBay Exec On How Stores Can Elevate The CX With Beautiful And Intuitive Digital Integrations

Ahead of speaking at PSFK's Future of Retail Conference on January 16, CEO Healey Cypher explains how technological solutions provider ZIVELO focuses on enabling seamless design-led digital integrations for brick-and-mortar retailers, removing friction from the customer experience to foster efficient and enjoyable shopping

Brand Activation & Immersion NYRIW Preview: YourStudio Co-Founder On Enabling Next-Gen, Post-Instagram Experiential Retail

Before speaking at an NYRIW retail design panel on Tuesday, January 15, Howard Sullivan, creative director and co-founder of the award-winning YourStudio, explains how his agency designs in-store retail experiences for retailers like Topshop, Pret A Manger, Birchbox and more that captivate, inspire and engage in an age of social media saturation and digital overload

Design Pioneer Of Humanability: Amanda Parkes

In an interview with PSFK, working in collaboration with Verizon, Amanda Parkes discusses how she is using technology for good with her work for FT Lab

Technology Pioneer Of Humanability: Ariel Waldman

In an interview with PSFK, working in collaboration with Verizon, Ariel Waldman discusses how she is using technology for good in her work with NASA as an advisor to the Innovative Advanced Concepts program, focusing on fostering interdisciplinary connections

Automotive Cyclists Could Avoid Injury With This Wearable From Ford

Ford continues to broaden its outlook on mobility options for consumers with a smart jacket concept that helps people cycle more confidently and better coexist with cars and pedestrians

Design How AI Is Creating A Design Revolution

A video series from Archinect explores how AI will aid human creators across the critical stages of a design project

Merchandising & Curation Op-Ed: Why AI Won't Replace The Human Touch In Brand Marketing

The best brand experiences will prioritize human connection, with 'silent' tech working in the background, argues Mirum strategist Kimberly Gossard

Cafe & Restaurant Interview: Using Consumer Behavior To Build A Travel Media Brand

Skift founder and CEO Rafat Ali discusses how his media company delivers insights across the travel industry by starting with the empowered consumer

Work How Co-Automated Workflows Are Increasing Efficiency

Businesses are optimizing their work as well as their services by incorporating AI and chatbot assistance into everyday routines

Op-Ed Op-Ed: Why Hitler Would Have Loved Twitter

Marketing pioneer Scott Bedbury says that every brand has a conscience but somewhere along the way Twitter's got lost in the clicks, tweets and retweets

Interview Interview: How Sex Toys Can Help Remedy Double Standards For Women

Dame Products co-founder and CEO Alexandra Fine, a speaker at PSFK's upcoming CXI 2018 conference, discusses her company's mission to empower women to take charge of their own sexual experience

Work Op-Ed: The Responsibility Of Designing For The Next Generation

Jason Brush, Global EVP of Experiences and Innovation at POSSIBLE, describes what creatives of one generation can do to help the next

Food & Beverage A Burger-Flipping Robot Is Now Operating The Grill At CaliBurger

The robot, named Flippy, can make up to 300 burgers an hour and is currently being tested at the chain's Pasadena location