human behavior

Advertising How Understanding The Power Of Marketing Helped This Brand Strategist Deliver Success

SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry

Analysis How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling

For SVA Masters In Branding grad Jenna Halbert, building brand strategies at Reddit is a natural extension of her background in marketing and design

Design Bringing A Multidisciplinary Vision To Brand Strategy

Strategic designer Maria Silva Mora talks to PSFK about enriching her design background with insights from trend forecasting and human behavior

Interview For A First-Generation American, Branding Is A Tool To Counter Stereotypes

Samantha Joy Ariola talks about emotional advertising and the influence of her immigrant upbringing on her path to a branding career

Technology The Interface Is Dead: Long Live Experience Planning

Mark Bell, The Inside Ideas Group's chief experience officer, discusses the key to making  a brand's digital experiences more human

Podcast PurpleList Podcast Episode 12: Why Brands Should Focus On The 'Why'

We sat down with Google's SVP of Strategic Planning Abigail Posner to discuss our fascination with the familiar and creating meaningful brand experiences

Technology What Facebook Status Updates Reveal About Users’ Personalities [Pics]

Facebook statuses provide a window into the psychological world of humans.

Work Language: The Words We Choose And What They Say About Human Nature

Harvard University's Steven Pinker elaborates on what the study of language reveals about human nature and how we relate to and connect with each other.

Advertising Art That Tracks Human Behavior And Traffic Patterns

Artist uses quasi-scientific methods to create sculptures.

Design Internet Use Tied To Depression in Youth

An extensive Chinese study suggests that teenagers are much more vulnerable to depression if they spend excessive amounts of time online.

Luxury The Effect Of Luxury On Human Behavior

New research tries to explain the connection between luxury and self-interest.

Innovation Gesture Design At Nokia: Developing A New Dialect Of Interaction

Nokia is exploring the field of mobile device gesture control.