human body

Analysis Interview: How Fur Established A New Personal Care Category By Embracing Inclusivity & Self-Acceptance

The maker of products for intimate haircare is reaching modern consumers of all ages with DTC and wholesale tactics paired with a dialogue emphasizing diversity and choice

Fashion & Apparel Under Armour's Next-Gen Performance Apparel Boosts Wearers' Oxygen Delivery

The athletic apparel retailer's latest gear moves beyond moisture wicking and into heat capturing to dilate wearers' blood vessels with bioceramic technology, improving performance, sleep and recovery

Beauty Estee Lauder Partners With Streetwear Brand Kith For Limited-Edition Collection

In what might seem like an unlikely pairing, the streetwear apparel retailer and heritage beauty co are teaming up to tap each other's markets, lending some streetwear cool to a skincare collection

Loyalty & Membership Apparel E-Tailer Lets Shoppers Create Bespoke Clothing In Real Time

eShakti is enhancing the personalization of its online cx with a tool that lets customers alter neckline, sleeve and hem length in real time

Brand Activation & Immersion Benefit Popup Visitors Can Test Winged Eyeliner With A Side Of Chicken Wings

Targeted at foodies and makeup junkies alike, the cosmetics retailer is partnering with Mother Clucker to serve up edible wings alongside eyeliner tutorials debuting its new product

Packaging & Product Engagement Custom Clothing Brand Wants To Democratize Tailoring For Women

Poised to establish a world without sizes, RedThread offers shoppers custom tailoring for every item of clothing it sells, and uses 3D models to make sure every fit is perfect

Post Purchase Service & Support Online Luxury Brand Offers Women On-Demand Bespoke Shirting

Careste is making made-to-measure premium shirts available to more customers, offering an online shop that tailors its silk button-downs precisely for the women who buy them

Merchandising & Curation Fruit Of The Loom Launches Women's Collection With NYC Pop-Up

The brand is broadening its options for shoppers, offering pants and dresses for women in addition to athletic apparel in a bid to cater to modern consumer needs

Fashion & Apparel J.Crew Teams With Size-Inclusive Startup To Offer Women Extended Sizes

The American apparel brand is aiming to make its wares accessible to more women, partnering with Universal Standard to extend its size range

Merchandising & Curation Target Offers Shoppers Affordable Womenswear For The Office

Prologue, Target's fifth in-house fashion line, will focus on affordable workplace fashion for women, featuring a wide range of sizes and flexible pieces for mixing and matching

Fashion & Apparel Jason Wu Partners With Eloquii To Offer Shoppers Plus-Size Collection

The collaboration will add high-fashion influence to the plus-size retailer's selection, and marks the designer's first venture into inclusive sizing

Brand Activation & Immersion The North Face Puts Shoppers On The Trail With Alpine Pop-Up Auction

The highest pop-up space in the world, accessible only by way of a two-hour hike, gives passing climbers a space to rest and resupply, and will auction off the brand's archival items for seven days

Post Purchase Service & Support Medical Apparel Brand Incorporates Wearers' Needs Into Fashionable And Functional Scrubs

Using a rich consumer feedback process, FIGS offers sanitary clothing that is antimicrobial, fashionable and practical, specially designed for consumers' needs like convenient places for smartphones

Shopper Education & Assistance 3D-Printed Custom Sandals Are Measured Through An App

Advances in 3D printing and digital mapping allow Wiivv to offer custom-fit sandals at an affordable price, which shoppers can order from anywhere