human-computer interaction

Analysis How Retailers Like Guess Are Personalizing The Shopping Experience In Real Time With Contextual Targeting

From PSFK's Shopper Data Debrief, here's how today's leading brands are using RFID and related technologies to provide relevant recommendations and assistance in real-time

Beauty How Retailers Like MAC Are Motivating Shoppers To Share Data With Mobile Recognition

From PSFK's Shopper Data Debrief report, here's how three innovative retailers are retaining valuable shopper data by bridging the digital-physical divide, synching shoppers' phones with the store experience

Brand Activation & Immersion How Retailers Like Sephora Drive Conversion Using Personalized Recommendations

From PSFK's Shopper Data Debrief, here's how leading retailers like Walgreens and more are leveraging next-gen machine vision to learn and analyze shopper patterns

Features From PSFK's Shopper Data Debrief: Key Levers To Build Trust Around Shopper Data Exchange

PSFK breaks down how brands and retailers can gain trust and build loyalty by creating a two-way data exchange with their customers

Health How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

Entertainment Instagram Debuts First-Ever Coachella Activation With Experiential Playground

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs

Store Experience & Design Watch: Shopper Data Debrief Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through the 30+ page report detailing how retailers can leverage new tools to capture shopper data in the physical store

Food & Beverage VR Platform Lets Shoppers Experience Scents Virtually

Japan's infotech corporation NEC partnered with VR-focused venture capital firm VAQSO to enable olfactory VR experiences for online shoppers

Merchandising & Curation How Beverage Brands Like Tito's Drive Engagement With Tech Integrations

Leading beverage retailers are harnessing the power of technology like augmented reality and connected app experiences to bring their products to life in new ways

Delivery & Logistics Blue Moon Beer Drinkers Can Shop Its DTC Online Store

Molson Coors debuted an ecommerce platform for its Blue Moon brand, with plans to integrate shopping capabilities into its social media campaigns as well

Consumer Goods Walmart Taps Google Voice Tech To Let Customers Order Groceries On Command

Walmart Voice Order works across Google Assistant-powered platforms, including smart speakers and displays, and is set to take on Amazon's grocery services

Automotive How Brands Like BMW Are Taking Their Post-Purchase Service Ecosystems Online

From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market

Design Handheld Mirror 3D-Prints Makeup Onto Consumers' Faces

The high-tech beauty device allows for on-demand application of professional-quality makeup, letting consumers recreate looks they see on online influencers and more

Events Coachella Guests Can Skip Concession Lines And Order Via Postmates

Postmates Pickup is helping feed hungry festival goers faster, letting them order from ahead from the app and pick up their food on the fairgrounds when ready