IBM

Analysis How AI Is Helping Brands Like Shinola Harvest Insights For Better Design

With new tech tools that allow better online listening, retailers like Tommy Hilfiger and Shinola can ensure their products resonate with shoppers

Beauty Brazilian Cosmetics Brand Marshals AI To Develop Millennial-Friendly Fragrances

Forgoing traditional norms and instead turning to consumer data to design its latest perfumes, Boticário combines the best of AI with the human touch of a master perfumer

Brand Activation & Immersion How Brands Like Tommy Hilfiger Invest In The Future With Innovation Mentorship

From PSFK's Accelerating Innovation In Retail report, here's how today's leading brands are fostering new innovation by creating programs, coalitions and events that support emerging talent

Banks, Insurance & Financial Services Seafood Producer Implements SAP Blockchain Tech To Enable Supply Chain Transparency

Consumers of Bumble Bee seafood brand can now scan a QR code to see details on their tuna's journey through the production process, enabling transparency in an industry rife with sustainability controversy

Advertising Lexus Markets Latest ES Model With Entirely AI-Scripted Ad

Demonstrating the potential of AI and machine learning in storytelling and brand engagement, the luxury car company created a commercial scripted by IBM's Watson artificial intelligence that drew upon 15 years of ad history from the brand

Fashion & Apparel Retail Leaders From Away, Rent The Runway And More On Understanding The Customer

As consumers' relationships with brands move beyond the transactional, retailers find it increasingly important to integrate meaningfully into their customer's lifestyle

Retail IBM Helps Retailers Implement Data-Powered Ads With AI Marketing Suite

The suite of three tools helps retailers intake and process consumer information online to enable tailored, data-informed marketing campaigns

Food & Beverage AI Vending Machine Curates Customers' Drinks Based On Their Photos

A Hong Kong herbal drink retailer designed vending kiosks that implement a combination of visual recognition technology and artificial intelligence to predict what a customer is most likely to want, then offers them a choice tailored to their tastes

Cafe & Restaurant Subway Appeals To Customers With Weather-Appropriate Ads

Using an AI-powered tool from IBM, the sandwich chain boosted sales over 30% by enabling advertisements that change in accordance with weather, accounting for climate-related appetite vicissitudes

Packaging & Product Engagement Coffee Drinkers Can Track Their Beans' Source On An IBM Blockchain

Brooklyn Roasting Company customers can track their beverage's supply chain using QR codes found on to-go cups, appealing to consumer interest in brand transparency as well as product origin and quality

Shopper Marketing & Promotion Best Western's AI-Powered Ads Offer Viewers Personalized Travel Tips And Tricks

The hotel chain partnered with IBM to provide consumers with curated accommodation recommendations, offers and travel info, catering to consumer demand for services that understand their needs and can provide tailored offers and advice

Grocery, Convenience & Supermarket IBM Scan-Tech Uses AI & Blockchain To Prevent Counterfeiting

Called the Crypto Anchor Verifier, the device can be used with a cell phone camera, and showcases new possibilities for blockchain applications from the tech company

Technology How Digital Advertising Is Incorporating Blockchain Technology

As media agencies look for additional ways to streamline their services, better protect their assets and enhance the consumer experience, they are increasingly turning to the decentralized ledger

Op-Ed Op-Ed: AR Is Turning The World Into A Playground For Creative Brands

Tool of North America creative director Clay Weishaar explores how brands can use the tech to enhance physical experiences in retail, travel, education and more