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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Fifteen years ago, Keith heard a presentation about the new way consumers would shop using a computer. Though many of his colleagues dismissed the idea, Keith stepped to the forefront of e-commerce; he led business development and strategy for Gap’s online stores, and now finds himself at another retail forefront—cognitive computing. At IBM, Keith uses cognitive learning and natural language computing to help retailers recognize patterns and uncover insights using shopper data.

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Dr. Andrew Norden is the Chief Medical Officer at Cota Healthcare, a software company that aims to enable the optimization of clinical outcomes for every individual patient and to reduce the total cost of care for the population served. It builds solutions for healthcare to analyze, visualize, report and manage real world evidence and deliver precision medicine. Norden is also an Assistant Professor of Neurology at the Harvard Medical School and an Attending Neuro-Oncologist at the Dana-Farber Cancer Institute. Prior to working for Cota, Norden was the Deputy Chief Health Officer for IBM.

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Watch IBM Watson’s Global Retail Leader speak at PSFK’s Future of Retail 2016 San Francisco Event about the value of expert know-how in guiding customers to the perfect purchase

January 6, 2016
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In this video, Keith Yamashita talks about how maximizing your business' potential can expand it to an unlimited future.

June 11, 2014
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