IBM Watson

Shopper Marketing & Promotion Best Western's AI-Powered Ads Offer Viewers Personalized Travel Tips And Tricks

The hotel chain partnered with IBM to provide consumers with curated accommodation recommendations, offers and travel info, catering to consumer demand for services that understand their needs and can provide tailored offers and advice

Advertising Interview: Using AI For Smarter Influencer Marketing

Ryan Detert, CEO of the Watson-powered platform Influential, talks about harnessing the power of AI in influencer campaigns and social strategy

Health Roundtable: The Patient Will See You Now

We turned to a handful of health industry experts get their crystal ball predictions on what the future of health holds

Health How AI Is Crunching Big Data To Improve Healthcare Outcomes

PSFK's Future of Health looks into all the ways artificial intelligence is transforming healthcare

Interview IBM Watson Shows Us How Machine Learning Is Transforming Cancer Care

In PSFK's Future of Health report, we spoke with Andrew Norden from IBM Watson Health to discuss both current and potential future uses for Watson

Entertainment Tribeca Film Festival Collaborates With IBM To Introduce AI Tech For Storytellers

The Tribeca Film Festival and IBM Watson presented a contest for project developers using artificial intelligence to aid creative storytelling

Design PSFK Launches Latest Future Of Health Report

PSFK’s latest Future of Health report explores how the role of data in healthcare has evolved from a static into a living profile that grows with patients

Automotive Toyota Uses Cognitive Ads From IBM Watson To Introduce A New Prius

New advertisements from Toyota on the Weather Channel create a two-way conversation between customer and ad

Innovation How IBM Watson Is Being Used To Create Treatment Plans For Cancer Patients

New data demonstrates the supercomputer's ability to assist doctors in treating cancer

Food & Beverage IBM Watson Can Now Recognize The Food On Your Plate

The Visual Recognition model is capable of identifying over 2,000 different foods

Retail Customer Service Chatbots Are About To Look A Lot Like Humans

New Zealand startup Soul Machines has been developing expressive digital faces to completely change the chatbot costumer service game

Automotive IBM Watson Could Sell You Your Next Set Of Tires

Sears is piloting a program called the Digital Tire Journey that allows customers to take advantage of the AI to recommend purchases

Work Join Us For PSFK’s Future of Retail 2017 Event In NYC

PSFK invites our NYC readers to an exclusive presentation of key retail findings and strategies on January 17

Retail Innovator Explains How Cognitive Computing Is Changing Consumer Expectations At PSFK Future Of Retail 2017

PSFK invites our NYC readers to an exclusive presentation of key retail findings and strategies on January 17