Brand Activation & Immersion The Country Of Iceland Opens A ‘Premium Tap Water’ Bar

In an effort to dissuade plastic bottle use and drive reappraisal of one of its most bountiful resources, the island nation is promoting a new product across its airports, hotels and bars: luxury tap water

Food & Beverage U.K. Supermarket Customers Can Skate And Shop At In-Store Ice Rink

Iceland's London location has been covered in synthetic ice, letting customers can trade in their shoes for skates while grocery shopping in a holiday activation

Advertising Iceland Is Turning To Karaoke To Draw Tourists

Iceland challenges foreigners to sing along to The A-Ö of Iceland—a song featuring words and phrases from the notoriously difficult language

Cafe & Restaurant Autonomous Drone Makes Its First Deliveries In Iceland

Flytrex has partnered with the largest retail website in the country

Retail IKEA Is Building Furnished Apartments For Employees In Iceland

With skyrocketing property prices, the Swedish furniture giant wants to provide affordable housing to its staff

Hotels, Hospitality & Travel A Video Guide On How To Snap Selfies And Eat Like An Icelander

Humorous tutorials aim to preserve Icelandic culture and geography in the wake of its geothermically hot tourism industry

Home Crowdsourcing the Skies for Better Search and Rescue

Drones and 'virtual' rescue volunteers unite to bring speedier aid to survivors

Iceland Launches Human Search Engine to Educate Tourists

The 'Ask Guðmundur' campaign features representatives from different Icelandic regions with expert knowledge to impart

Design Northern Lights Decorate an Airline Both Inside and Out

Hekla Aurora has been fitted with an LED system displaying the stunning northern lights throughout the main cabin

Luxury Plane Recreates Aurora Borealis Inside and Outside Cabin

Hekla Aurora has been fitted with an LED system displaying the stunning northern lights throughout the main cabin

Advertising Icelandair Passenger Surprised with 48-Hour Layover Food Tour

#MyStopover campaign launches to promote unique experiences in the Nordic nation

Design Traditional Icelandic Armor Revived For Teapots And iPads

Design firm Hlutagerðin revives an ancient technique for keeping warriors warm to protect tea and gadgets.

Innovation New Cryptocurrency Lets Icelanders Take Back Their Financial System

Pre-mined coins will be publicly "airdropped" in Iceland on March 25.

Partner Content 10 Ways Iceland Cures The Creative Blues

The land of Sigur Ros, soft moss, elves and giants offers the perfect place to recharge in 2014.