Vivian Rosenthal is the founder of Snaps. Snaps is a native ad platform for messaging. Over 50bn messages are sent through messaging apps every day. The Snaps branded iOS keyboards allow brands to become a part of these conversations, and to engage audiences in meaningful and authentic ways through branded emojis, stickers and gifs across messaging apps like iMessage, WhatsApp and FB Messenger. Snaps was recently featured as one of the top 24 US start-ups in the Wall Street Journal’s Startup of the Year Series. Vivian has been named one of Creativity Magazine's top 50 global creatives of 2010 and was selected as one of the five finalists for L'Oreal's NEXT Generation Awards highlighting women founded tech companies. Rosenthal has spoken at numerous conferences on the intersection of advertising and technology, including the CaT conference by AdAge,TEDxSilicon Alley 2011 and 2012, Bloomberg Money Moves, Ad Tech and Socialize West. Rosenthal has been featured in Fast Company, The New York Times, Mashable and AdWeek, among many others. She has been selected as a jury member for the Andy Awards, D&AD, One Show Interactive Awards, and the Art Directors Club.
Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands
Startup entrepreneur Alex Fine argues that while advertisers use sex to sell everything, platforms often censor anything having to do with female sexuality and pleasure