Fashion & Apparel Nike Launches Docu-Like IGTV Series Featuring Everyday Athletes

The activewear retailer is aiming to engage a younger audience by featuring inspiring stories of everyday consumers overcoming obstacles to meet athletic goals on its IGTV channel

Brand Activation & Immersion Travel Magazine's IGTV Series Showcases Destinations Through Locals' Eyes

Hoping to drive commerce with content, Travel + Leisure is taking advantage of Instagram's IGTV video platform to offer travelers glimpses into the everyday lives of locals in potential vacation destinations

Brand Activation & Immersion Bacardi Creates Consumer-Chosen Content For Its IGTV Debut

The spirits company made its fans part of the production process, allowing them to vote on what locations and camera angles to use via Instagram polls, letting its consumers have an active role in brand content creation

Retail Interview: How A Storytelling Platform Helps Brands Create Compelling Content For Modern Consumers

In an interview, PSFK speaks with Matt Trotta GM of North America of Playbuzz, an interactive storytelling platform, on consumers' content consumption patterns and how brands can attract an engaged audience

Shopper Marketing & Promotion Instagram's New App Lets Users Post Long-Form Video Content

With IGTV, creators can posts vertical videos optimized for smartphone screens that are up to one hour long, providing a new and engaging platform for followers to connect to the accounts and brands they love