Top exec talks to PSFK about the values that drive a brand with innovation and creativity.
For Design Tour 2012, ten young creatives have taken some classic products and turned them into new items.
Prettypegs offers creative and colourful alternatives to the legs on IKEA furniture products.
A new product features conductive thread that could be sewn into gloves and mittens to make them smartphone/tablet friendly.
'Catch the Swedish Light' videos displayed codes that could be entered to win prizes.