image recognition

Analysis How The Trend Of Untethered Lifestyles Is Driving Modern CX

PSFK partner Scott Lachut on the emerging, innovative approaches leveraged to interact with consumers who are always on the go

Brand Activation & Immersion Pizza Hut Customers Can Scan Domino's Ads To Receive Better Offer

The pizza chain is attempting to edge out the market leader, offering U.K. customers the chance to scan Domino's ads with its AR app and access competitive offers

Shopper Education & Assistance Smithsonian Museum Enables Visitors To Engage With The Artists Behind Famous Works

The Hirshhorn Museum for contemporary art and sculpture lets museum-goers hear directly from the artists themselves, through a web-enabled mobile app powered by image-recognition, augmenting the museum experience with added information and interactivity

Retail Search For Products On eBay Using Images Instead Of Words

Image-recognition features enable shoppers to use photos from their phones or online to find items they want to purchase

Technology This Shazam-Like App Uses Image Recognition To Scan Paintings

Smartify provides deeper insight into artworks and their creator

Advertising Honor David Bowie With a Selfie Makeover

To honor Bowie, an augmented reality app turns you into Ziggy Stardust

Design App Analyzes Selfies To Provide The Perfect Bra Fit

ThirdLove patents computer vision technology for determining a user's size through their smartphone.

Design Bench Captures Memories Within Its Shadows

A project recently exhibited at the 2013 London Design Festival uses an AR app to attach users' stories to a specific time and location.

Gaming & Play Skittles Fans Play Rock, Paper Scissors Online With Live Opponents

The candy brand is challenging fans to play a modified version of the game by holding up different flavors to the camera in an effort to beat the other player.

Advertising Brands Can Visually Monitor Logo Presence On Instagram

Gazematrix's image recognition software help monetizes the social network for businesses.

Home Tesco Uses AR Advertising For 'Big Price Drop' Campaign

The supermarket has introduced the UK's first image recognition augmented reality print campaign.

Technology Smartphones Can Surmount Underappreciated Challenges

A new app makes use of smart phone technology to assist visually impaired users.

Work Making The World Around You Clickable

Microsoft Tag's Robin Lanahan talks with PSFK in anticipation of her upcoming presentation at our Future of Mobile Marketing Salon in Austin.

Retail Toshiba Makes Self-Checkout Systems Smarter

Using image recognition and machine-learning, researchers have developed a new self-checkout system that can distinguish between objects with subtle color and shape differences.