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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Nonny is the co-founder and CEO of Emblematic Group, one of the world's leading creators of virtual reality experiences. Through features in WIRED, BBC, MIT Technology Review, Mashable, The Huffington Post and the Los Angeles Times they been recognized by an international audience. Nonny is known for paring immersive virtual reality experiences with human rights focused "immersive journalism" articles and stories. She created a virtual Guantanamo Bay prison cell in Second Life and an installation entitled "Hunger in LA" that documents a man falling ill on line at a Los Angeles soup kitchen. For her work in pioneering virtual reality, Nonny has been named "One of the Thirteen People Who Made the World More Creative" by Fast Company.

Expert

In his most progressive work, Chris Milk transforms experiences into interactions. When Chris worked with musician Beck to capture his performance of the song Hello Again he used 360 cameras and binaural microphones, making it possible for online viewers to experience the concert from any seat in the venue, or to relive the concert experience using Oculus Rift. Besides creating music videos for artists such as Arcade Fire, U2 and Kanye West, he also recently created a large-scale interactive installation for The Creator’s Project San Francisco event which transforms visitors’ shadows into striking visual metaphors that represent stages in the creative process. Currently, Chris is the founder and CEO of Vrse, a production company that supports the world’s leading creative innovators in Virtual Reality spherical filmmaking.

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People chasing their dreams need plenty of help along the way. This is the premise behind American Express‘ new “Powerful Backing” campaign. In an effort to show support to current and potential customers, the company is launching an immersive pop-up in London’s Exchange Square. The experience aiming to let visitors “get recharged and powered up” consists […]

December 8, 2014
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A panel discussion at PSFK CONFERENCE 2013 discussed how technology is driving brand innovation.

June 10, 2014
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