immersive

Analysis How Top Gaming Brands Like Niantic Are Enabling Augmented Mobile Experiences

Here's how major video game names are enabling online-offline synergy by incorporating gamers' mobile phones and locations into the player experience

Brand Activation & Immersion Samsung Experience Stores Bring Tech Playgrounds To U.S. Malls

The tech brand's immersive, discovery-led locations let customers try out its expansive product selection to encourage better engagement while also helping malls' business

Features How Cannabis Retailers Like Planet13 Elevate Physical Retail With Multisensory Immersion

From PSFK's latest report, here's how today's cannabis leaders are bringing high-level brick and mortar to their industry with interactive playgrounds and immersive experiences

Beauty YSL's Coachella Beauty Pop-Up Is A Gas Station For Cosmetics

The luxury retailer's Coachella activation will feature retro aesthetics, virtual reality, customizable lipstick bullets, expert makeovers and more

Design Google Tests Influence Of Design On Wellbeing With Milan Installation

Google is collecting data on the effect that interiors can have on people's wellbeing, launching a multi-room exhibit during Milan Design Week to test out its venture into neuroaesthetics

Entertainment Op-Ed: PSFK Visits The Retail Development At New York’s Hudson Yards

New York's newest luxury lifestyle development succeeds as a mall, but is that enough for it to be successful?

Events How Brands Like KLM Build Community Through Virtual Connection

Interactive technologies help build authentic, virtual connections between brands and consumers around the world

Children How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences

Innovative retailers are leveraging virtual & augmented reality technology to build interactive engagements that showcase a brand's story from an entertaining perspective

Cafe & Restaurant Glow-In-The-Dark Ramen Shop Offers Diners Interactive Theatre Experience

Nakamura.ke is an experiential popup restaurant that invites customers to engage with interactive portraits of waitstaff and order from AR-enabled menus under blacklight

Fashion & Apparel H&M Debuts Spring/Summer Collection In An Immersive Desert Event

H&M is premiering its latest studio collection not on the catwalks of Paris, but in the sands of Sedona, taking influencers for a three-day experiential adventure designed to heighten engagement through theatre

Fitness & Sport How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Merchandising & Curation How Retailers Like Levi's Are Using Stores To Deliver Meaningful Experiences

Retailers from Eileen Fisher to Bloomingdale's are developing creative methods to attract consumers into brick-and-mortar locations, providing a customized and memorable experience

Gaming & Play Store Preview: PSFK Heads Off To CAMP

CAMP, a toy store in New York's Flatiron district, offers an entertaining and immersive experience for kids and adults alike, filling the gap left behind after the demise of Toy 'R' Us with engaging and discovery-driven shopping

Food & Beverage How Brands Like Dove Are Creating Immersive Flavor Experiences

Retailers like Target, Taste of Home and more are attracting new customers using trendy brand collaborations, immersive experiences and edible activations