immersive

Brand Activation & Immersion H&M Debuts Spring/Summer Collection In An Immersive Desert Event

H&M is premiering its latest studio collection not on the catwalks of Paris, but in the sands of Sedona, taking influencers for a three-day experiential adventure designed to heighten engagement through theatre

Beauty How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Fashion & Apparel How Retailers Like Levi's Are Using Stores To Deliver Meaningful Experiences

Retailers from Eileen Fisher to Bloomingdale's are developing creative methods to attract consumers into brick-and-mortar locations, providing a customized and memorable experience

Gaming & Play Store Preview: PSFK Heads Off To CAMP

CAMP, a toy store in New York's Flatiron district, offers an entertaining and immersive experience for kids and adults alike, filling the gap left behind after the demise of Toy 'R' Us with engaging and discovery-driven shopping

Food & Beverage How Brands Like Dove Are Creating Immersive Flavor Experiences

Retailers like Target, Taste of Home and more are attracting new customers using trendy brand collaborations, immersive experiences and edible activations

Hotels, Hospitality & Travel Marriott Guests Can Customize Virtual Room Decor By Scanning A Pepsi Water Bottle

Marriott Hotels is collaborating with PepsiCo Lifewtr AR-enabled bottles for a virtual art activation that allows guests to customize a digital hotel room, choosing from a mobile gallery or even creating their own art

Automotive Lexus Offers New York Shoppers Hospitality-Focused Experience Space

Intersect By Lexus is designed to provide a cultural destination for visitors, combining dining, retail and event programming to communicate brand values through experiences and storytelling

Advertising New York Diners Can Eat 99¢ Knish At Amazon's Carnegie Deli Popup

The immersive popup in promotion of the etailer's The Marvelous Mrs. Maisel takes visitors back to the 1950s with retro designs and all fare under 99 cents

Retail Jean Paul Gaultier Targets Airport Shoppers With Fragrance Activation

Hoping to tap the burgeoning airport retail market, the luxury brand launched an airport-exclusive fragrance activation with aviation-themed designs entitled "Gaultier Airlines"

Health Interview: The Founder Of Inscape On Rebranding Meditation For Modern Consumers

Searching for a source of calm in a hectic world, retail CEO Khajak Keledjian turned to meditation, eventually parlaying his business acumen into his own immersive studio and mindfulness app catering to consumers' current needs

Shopper Education & Assistance Skincare Retailer Offered Store Shoppers AI Skin Analysis And Tailored Product Recs

The skincare brand created an interactive store experience, using AI-enabled analysis to provide visitors to its Harajuku location with personalized skincare product recommendations

Shopper Marketing & Promotions Visitors To H&M's Fashion Show Could Experience Moschino Collaboration In AR

To introduce its latest collaboration with the luxury brand, H&M invited 700 guests to a runway show as well as to don an AR headset and experience the collection in 3D

Store Experience & Design Alzheimer's Center Creates 1950's-Themed Town To Improve Patient Cognition

The Glenner Town Square provides Alzheimer's patients with an alternative experiential treatment, helping jog their memory by recreating a town from their youth and offering activities like puzzles and animal therapy

Brand Activation & Immersion Diane von Furstenberg 3D Experience Transports Shoppers To Company Headquarters

The womenswear brand is enabling its worldwide consumer base to virtually shop its New York City flagship store using immersive 360-degree technology