immersive entertainment

Entertainment How Brands Are Enhancing Fictional Narratives With Real-Life Immersion

From Star Wars to indie projects, entertainment companies are extending their reach by creating fully immersive experiences that let fans live out their favorite narratives

Entertainment Cinematic VR Explores Its Potential To Transform The Movie Industry

Dreamscape Immersive is showing its experiences in an LA mall in the hopes that cinematic VR will catch on in a big way

Retail 5 Things To Check Out At The Future Of Storytelling

A PSFK preview of the Future of Storytelling Summit and Festival, which runs from October 4th through 8th in NYC

Advertising PSFK Recaps CES 2015

Connected devices and immersive experiences defined this year's Consumer Electronics Show

Home Six Emerging Trends At CES 2015 – Your Handy Guide From PSFK + MDC

Get the most out of CES 2015 and download this curated guide based on six emerging trends

Audiences Are Blindfolded During Scent-Based Concert

The Institute for Art and Olfaction is performing an olfactory experience at the Hammer Museum in LA.

Technology Google Hosts Online Comedy Clubs Using Hangouts [Video]

Google partnered with UK charity to create the Hangout Comedy Club to raise money for social causes.

Technology App Synchronizes All The Phones At A Concert For A Light And Sound Show

Dan Deacon's new app for iPhone and Android creates a communal experience at his shows by making the audience part of the music.

Design Will Movie Theatre Seats That Move Give Viewers More Bang For Their Buck?

Movie theatres are about to get an upgrade, that will have you shaking in your chair.

Advertising Choose Your Own Adventure: Touching Stories Brings Interactive Film To The iPad

The interactive movie opens opportunities for branded application - and have implications for storytelling and entertainment properties in general.