immersive experiences

Beauty Shoppers Can Enjoy Hand Massages And Take Selfies At L'Occitane's 5th Ave Shop

The beauty brand's immersive store hopes to engage customers with social photo ops, personalized souvenirs and treats reflecting the company's Southern French roots

Brand Activation & Immersion How Companies Are Using Immersive Education To Train Employees

From mobile-app onboarding to VR escape-room training experiences, major corporations worldwide are turning to the latest interactive and engaging technologies to better prepare their employees for their new jobs

Shopper Marketing & Promotions Snapchat Brings Augmented Reality Content To Theme Parks Worldwide

Snapchat is taking its Lens Studio to Disney, Six Flags/Warner Bros., and Universal Studios parks to create better UGC and immersive experiences for visitors, marshaling the growing popularity of mobile technology to take the guest experience to a new level