Afdhel Aziz is a marketing strategist, consultant and speaker, with expertise on crafting cutting-edge campaigns, content and experiences that drive pop culture. As Founder and Chief Purpose Officer of Conspiracy of Love, a brand purpose consultancy that helps brands like find ways to 'make money and do good'. Afdhel offered strategies and ideations that Hyundai could leverage to create engaging, effective campaigns, as well as target millennial consumers.
In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling unpacked the DTC opportunity by examining key trends that will impact everything from supply chain and technology infrastructure to store design and service to CRM and loyalty systems
SHOP (now EVERY*) creator John Wantz says that cryptocurrency and tokens will level the retail playing field for brands and their customers