inclusivity

Beauty Why The Next Decade Has The Potential To Be The Most Inclusive Yet

After a year of progress, inclusivity is poised to change the face of retail and beyond. Here's how the industry is implementing next-gen tech and innovation to enable diverse and flexible experiences that accommodate all

Analysis These Diverse Resources Prove That Camping Is Meant For Everyone

No two campers are exactly alike, and these brands work to provide spaces for people of marginalized identities in the outdoors community

Baby Boomers How Inclusive Retailers Help Invite And Unite Older Consumers

With features designed exclusively for the benefit of older shoppers, names like Taobao and Tesco are making sure that every customer feels valued

Advertising How Fashion & Beauty Brands Like L'Oréal Use Age-Inclusive Ambassadors

With Baby Boomer ambassadors, these leading brands are redefining stereotypes about aging and breaking past conventional messages that shame aging

Brand Activation & Immersion PSFK Research Paper Launch: Engaging The Baby Boomer Consumer

How brands are tapping into Baby Boomers through marketing, products and services that defy ageist assumptions and empower fuller lives

Features How These Supermarkets Make Grocery Shopping More Inclusive

From audio for the visually impaired to aid for autistic shoppers, these initiatives from grocery innovators are building diversity into the store experience

Innovation How Brands Like Bumble Are Closing The Gap On Female Funding

Women—especially women of color—are given fewer opportunities to launch businesses, so these companies are investing in their success

Hotels, Hospitality & Travel How Inclusivity Increases Both Satisfaction And Sales For Starbucks, Marriott And More

With initiatives like stores for the deaf or cultural training, these brands are changing the face of customer service to make retail much more inclusive

Fashion & Apparel How Gucci, Deloitte And Google Are Taking Early Action On Workplace Inclusivity

From Gucci to Google, companies are leveling the playing field by nurturing young talent from minority communities, providing them with educational opportunities and resources

Consumer Goods PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Case Study Meet The Underwear Brand That's Putting Customer Feedback First

TomboyX is a brand that focuses on queer, non-binary people, and it's gained a huge following by listening to consumers and designing the brand based on direct recs

Design The Latest Apparel Names Revolutionizing Size Inclusivity

The fashion & apparel space has been moving to include and diversify, but has still left a lot to be desired. Here's how brands like Atoms and Good American are stepping it up to finally make better fits available to all and deliver on consumers' elevated expectations

Interview Universal Standard Is Connecting With Shoppers Through Inclusivity And Acceptance

PSFK sits down with Universal Standard's co-founder, whose beloved brand is the most size-inclusive brand on the market, about building community and rethinking ecommerce

Merchandising & Curation 11 Honoré Popup Offers Visitors Shoppable, Size-Inclusive NYFW Experience

The fashion e-tailer 11 Honoré is merging its runway with retail this NYFW, letting show attendees scan QR codes to purchase as well as launching a popup in Manhattan featuring its new wares