Industries

Gen Z Watch: The Gen Z Playbook Webinar Video

PSFK President of Research & Strategy Scott Lachut guides viewers through the 50+ page report that decodes Gen Z’s changing priorities and provides a strategic framework that brands and retailers can use to redesign their brand experiences for this new generation of consumers

Analysis How Retailers Like MAC Are Motivating Shoppers To Share Data With Mobile Recognition

From PSFK's Shopper Data Debrief report, here's how three innovative retailers are retaining valuable shopper data by bridging the digital-physical divide, synching shoppers' phones with the store experience

Health Interview: How ePharmacy Truepill Is Aiming To Fill 100,000 Prescriptions A Day With A Technology-First Approach

Truepill is a business-to-business telehealth startup that's quietly managing a tech-driven, seamless operation behind the scenes of the booming digital healthcare industry

Automotive Automotive CX Briefing Preview: Car Buying And Owning For The Next Generation

Ahead of PSFK's Automotive CX Briefing event this Thursday April 18, Senior Strategist Penn Whaling shares a preview of insights the discussion will offer on innovation in car buying and owning experiences for a DTC landscape and digital-first consumer base

Delivery & Logistics How Beverage Brands Like Loop Drive Loyalty With Subscription Services

Ship-to-home subscription programs add convenience to the beverage purchasing experience, from wine clubs to reusable packaging

Brand Activation & Immersion H&M To Sell Second-Hand Apparel As Part Of Sustainability Strategy

The fast-fashion retailer is increasing its sustainability measures with the sale of second-hand merchandise from its subsidiary brand & Other Stories

Food & Beverage Uber Eats Delivers Food Straight To Toronto Airport Travelers

The app delivery service is partnering with Toronto Pearson to let travelers order food from airport restaurants and have it delivered straight to their gate

Hotels, Hospitality & Travel United Airlines Offers Dynamic Flight Pricing For Rewards Members

The airliner is replacing the more traditional pricing model with a dynamic one for passengers purchasing with frequent flyer miles

Children Rent The Runway Branches Into Children's Subscription Apparel

The designer rental service will now offer clothing for little ones, helping parents reduce wasted apparel once children have grown out of it

Fashion & Apparel Under Armour's Next-Gen Performance Apparel Boosts Wearers' Oxygen Delivery

The athletic apparel retailer's latest gear moves beyond moisture wicking and into heat capturing to dilate wearers' blood vessels with bioceramic technology, improving performance, sleep and recovery

Grocery, Convenience & Supermarket ShopRite Partners With Recipe Site To Let Customers Shop Curated Digital Lists

The American East Coast grocer is drawing from Chicory's massive recipe inventory to enable a shoppable recipe feature for its digital loyalty program

Merchandising & Curation Blue Moon Beer Drinkers Can Shop Its DTC Online Store

Molson Coors debuted an ecommerce platform for its Blue Moon brand, with plans to integrate shopping capabilities into its social media campaigns as well

Features Automotive CX Brand Spotlight: How BMW Caters To The Next Generation Of Drivers

The luxury automaker leads the industry in redefining an entrenched business model for an increasingly digital world

Shopper Education & Assistance Paris Shoppers Can Test Out Nissans At Digital-Focused City-Center Hub

Nissan recently launched an innovative automotive retail concept in France's capital city, focused on ecommerce and electric cars, and inviting customers to try, then buy online