infiniti

Automotive Audi Designed A Popup Charging Station For Any EV Drivers

In promotion of electric vehicles in general as well as its recently launched e-tron, the automaker offered San Francisco drivers a fully functional service station, including a concierge, demonstrations and a cafe

Banks, Insurance & Financial Services BMW Partners With Blockchain Startup To Increase Lending Options For Car Buyers

Blockchain service Bloom offers a more secure assessment of credit worthiness and the ability to obtain loans from both traditional and digital currency lenders, helping the auto brand increase flexibility for customers

Post Purchase Service & Support Tesla Owners Can Have Their Vehicle Repaired At Brand's Own Auto Shops

Tesla is taking steps to expedite the repair process as well as drive brand value by offering its own body repair centers, encouraging brand engagement and loyalty with customers

Brand Activation & Immersion BMW M Fans Can Share Experiences On Its Digital Social Platform

BMW M's 'M Town' aims to tap the power of online communities by designing its own branded social platform, encouraging 'citizens' to interact, share original videos and purchase exclusive merchandise

Delivery & Logistics Tesla Gets In-Demand Model 3 To Customers Faster With Internal Delivery Division

Rather than partner with an outside agency, electric car company Tesla is developing its own delivery division to help meet the surging consumer demand for its new model, and is streamlining the buying process further with a 5-minute “Sign & Drive” program

Loyalty & Membership BMW's In-Car Voice Assistant Will Learn Driver Tendencies And Offer Suggestions For Optimal Drives

Bucking the trend of automakers partnering with assistants like Amazon's Alexa, BMW's own AI device will be available in 23 languages and in 10 major consumer markets, letting drivers turn on their HVAC system, adjust the lighting and change music via voice

Hotels, Hospitality & Travel BMW Partners With Pop-Up Hotel To Provide Guests With Shuttle Service

The automaker's latest brand activation involves offering a BMW i3 shuttle that provides a luxurious and sustainable transportation option for those staying at Munich's Lovelace hotel, which also doubles as a meeting forum for BMW employees

Automotive BMW Lets Users Rent Or Ride-Share Its Vehicles

The ReachNow app expanded its program so that users have more options within BMW's Mobile Hub, allowing the automaker to compete in the bustling ride-sharing market

Brand Activation & Immersion BMW Uses Event Sponsorship To Introduce Unique Brand Experiences To Customers

BMW Courtesy Car Service functions as a stealthy customer test drive

Advertising AR Lets Viewers Explore BMW In One Of David Bowie's Iconic Looks

The interactive advertisement ties in with the Brooklyn Museum's exhibit on Bowie's visual legacy and New York Times editorial content

Entertainment Interactive Media Puts Audiences In Charge Of Content

A crop of movies and TV series are allowing viewers to vote on plot developments, choose-your-own-adventure style

Merchandising & Curation Digital Accessories Allow BMW Motorcyclists A Safer, More Convenient And Connected Ride

The automaker's new Motorrad app and products account for all of crossroaders' navigational and multimedia needs, including hands-free access to navigation systems, route mapping and cross-country music playlists that allows for smoother journeys

Advertising Audi Reboots Live AMA Campaign To Reach Reddit Community

The brand aims to make marketing more engaging with celebrity Q&As livestreamed from the interior of a speeding Audi sports car

Work BMW Introduces Personal Electric Transport For Factory Workers

BMW is experimenting with a short-range mobility concept that allows workers to do their jobs more quickly and efficiently