influence

Health Company Helps Medical Patients Get Paid For Their Influence

Wego Health Experts is a brand that aims to pair patients with specific diseases with companies looking to do research on their particular afflictions

Advertising Melissa Waggener Zorkin: Disaster Relief Is The Tip Of The Iceberg For Social Media

In advance of the PSFK CONFERENCE 2013 in NYC, Melissa Waggener Zorkin discusses how Twitter and the like are changing the way we support each other as a society.

Retail Rick Murray: Why Millennial Shoppers Are Alpha-Influencers

The Millennial generation is now the largest generation on earth, but how much influence do they have over what their peers and those in other generations buy?

Technology The Anti-Klout Measures How Much Of A D--chebag You Are Online

Klouchebag lets users check if they're a nice person or just 'very noisy' on social media sites.

Gaming & Play Klout Introduces Brand Pages

The company gives influencers a place to be recognized and have a direct impact on the brands they like.

Technology 'Klout For Pinterest' Scores Your Influence & Popularity

Pinpuff estimates reach on the sharing platform based on user's followers, following, boards, pins, etc.

Technology Platform Recommends Music By Tracking Artist Influence

Music Bloodline provides a historically-informed way of discovering new bands based on their reach.

Retail Social Consumers And The Science Of Sharing [Infographic]

Companies M Booth and Beyond found that people who are high sharers online are valuable to brands as they recommend products more often and influence others' purchases.

Advertising David Armano On The Power Of Influence

David Armano, executive vice president for Global Innovation & Integration at Edelman Digital, offers his insights on the power of influence within the social media landscape.

Design How Do Brands Gain Authority In The Age Of Digital Overload?

Edelman's Steve Rubel shares some suggestions at Mashable Connect 2011.

Gaming & Play This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Innovation This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Luxury This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Work This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.

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