Brand Activation & Immersion Instagram Debuts First-Ever Coachella Activation With Experiential Playground

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs

Beauty Media Brand Uses AI To Create In-House, Data-Driven Beauty Line

Clique Brands is marshaling AI-enabled analysis of data on its consumers, drawing on information from its online audience as well as past collaborations with retailers like Target to develop a beauty brand tailored for its customers

Fashion & Apparel Virtual Shopping App Releases YouTube Star-Driven Private-Label Brand

Emma Chamberlain is giving her followers the chance to dress like her in partnership with clothing app Dote, debuting an exclusive range targeted at how young consumers prefer to shop

Advertising Brooks Brothers Partnered With Instagram Star To Loop Video Ad

Instagrammer Mike Mellia created a series of looping videos that the fashion industry want to use for advertisements

Technology New Instagram Sticker Could Change How People Use The Platform

The new feature allows an Instagram user to have their followers weigh in on what decision they should make

Hotels, Hospitality & Travel A Chinese Influencer Is Living In Helsinki Airport For 30 Days

Ryan Zhu was invited to stay at the Helsinki Airport for a full month to potentially win a trip to Lapland

Millennials This Platform Helps Brands Find And Manage The Best Influencers For Their Campaigns

Powered by artificial intelligence, categorizes social media influencers in an effort to find micro ones who share values with the brand

Retail Covergirl's Chatbot Simulates Conversations With Celebrity Influencer

The AI is made to have amusing, smart and helpful conversations with the brand's target audience

Advertising Paris Recruits Instagram Influencers To Boost Museum Visits

Ten Instagrammers were enlisted to recreate paintings from the city's museums