Influencer Marketing

Advertising How Brands Like Influenster And Taobao Are Educating Consumers With Video Content

Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media

Brand Activation & Immersion How Platforms Like Yahoo Use Video Content To Enable Influencer-Driven Commerce

Shoppable content is getting a boost from influencers and celebrities promoting products and services via interactive platforms

Beauty Snapchatters Can Shop Ecommerce Platform Without Leaving The App

The Snapchat app's Discover section will feature a channel called “Shop and Cop," which will let consumers shop popular and emerging brands from Black Friday through Cyber Monday

Hotels, Hospitality & Travel Travelers Can Book Hotels Directly Through Instagram Stories

SIX Travel is approaching social media platforms as a way to connect with consumers directly in order to capture travel moments and instantly turn them into bookable destinations

Fashion & Apparel JC Penney's Private Label Brand Targets Socially Connected Moms

Hoping to tap the popularity of 'mommy bloggers' this holiday season, the department store is using influencer partnerships and shoppable social media functions to promote a family-friendly private label targeted towards moms on Instagram

Loyalty & Membership Macy’s Trades In Bloggers For The Digital Influence Of Employees

This change in marketing gives the retailer more control over who delivers their message and carries over the brand's best in-store sales efforts to digital

Automotive Audi Reboots Live AMA Campaign To Reach Reddit Community

The brand aims to make marketing more engaging with celebrity Q&As livestreamed from the interior of a speeding Audi sports car

Retail The Retail Drop Model Gets An Update With Instagram Live

Luxury shoe brand M.Gemi is launching new looks weekly on an Instagram Live series hosted by an influencer

Delivery & Logistics How Retailers Guided Customers To Purchase Last Holiday Season

Influencer-driven gift guides and AI-powered chatbots were crucial in driving purchases

Advertising Interview: Using AI For Smarter Influencer Marketing

Ryan Detert, CEO of the Watson-powered platform Influential, talks about harnessing the power of AI in influencer campaigns and social strategy

Fashion & Apparel Nike Created A Full Music Video With A Korean Rap Star

Nike teamed up with rapper Jay Park to create a music video for its latest campaign, timed to the Winter Olympics in South Korea

Millennials This Platform Helps Brands Find And Manage The Best Influencers For Their Campaigns

Powered by artificial intelligence, categorizes social media influencers in an effort to find micro ones who share values with the brand

Retail Social Intelligence Expert: How Instagram Shopping Will Impact Influencer Marketing

Giordano Contestabile, CEO at Bloglovin', discusses how Instagram Shopping incites brands to consider how it will impact their content strategy.

Op-Ed Marketing Strategist: How Technology & The Micro-Influencer Are Changing The Industry

Rohit Vashisht, President of Activate by Bloglovin', discusses how brands can find success with influencer marketing platforms