Influencer Marketing

Beauty Ecommerce Platform Livestreams Interactive Retail Experiences From U.S. Stores

Carrying over the popularity of livestream retail experiences from China, ShopShops allows U.S. consumers to view live shopping events from brands and click to buy

Fashion & Apparel Google Drives YouTube Viewers To Express Marketplace With In-Content Ads

Striving to establish a shopping platform that can effectively compete with Amazon, Google is slated to launch in-content YouTube adds that will connect video viewers to products

Gen Z Interview: How Social Commerce Platform Dote Merges The Mall Experience With Mobile

PSFK speaks to the founder of Dote to find out how the social shopping app is enabling community-driven transactions like livestreamed "Shopping Parties" that translate previously IRL-only elements of retail to digital

Retail Top Instagram Influencers Can Integrate Checkout Feature For Simplified Shopping

Introduced earlier this year for brands, the platform's Checkout feature can now be integrated into top influencer accounts like Gigi Hadid's or GQ's, letting followers easily shop their posts

Merchandising & Curation Sally Beauty Enables Social Commerce With Shoppable Instagram And Mobile App

The beauty and personal care company is growing its mobile-focused strategy to tap beauty influencer power and increase its accessibility for digital-first consumers

Brand Activation & Immersion Shirting Brand Grayson Is Pioneering A Women-First, DTC-Wholesale Hybrid Retail Strategy

The accessible women's shirting brand is launching direct-to-consumer and through carefully chosen retailers from the get-go in order to maintain brand value while engendering successful business

Advertising TJ Maxx Instagram Contest Engages Shoppers Across U.S. Cities

The retailer is partnering with five tastemakers to create six themed looks for which consumers can submit price guesses on Instagram in a gamified, coast-spanning activation

Home How Brands Like Influenster And Taobao Are Educating Consumers With Video Content

Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media

Shopper Education & Assistance How Platforms Like Yahoo Use Video Content To Enable Influencer-Driven Commerce

Shoppable content is getting a boost from influencers and celebrities promoting products and services via interactive platforms

Gaming & Play Snapchatters Can Shop Ecommerce Platform Without Leaving The App

The Snapchat app's Discover section will feature a channel called “Shop and Cop," which will let consumers shop popular and emerging brands from Black Friday through Cyber Monday

Hotels, Hospitality & Travel Travelers Can Book Hotels Directly Through Instagram Stories

SIX Travel is approaching social media platforms as a way to connect with consumers directly in order to capture travel moments and instantly turn them into bookable destinations

Shopper Marketing & Promotions JC Penney's Private Label Brand Targets Socially Connected Moms

Hoping to tap the popularity of 'mommy bloggers' this holiday season, the department store is using influencer partnerships and shoppable social media functions to promote a family-friendly private label targeted towards moms on Instagram

Loyalty & Membership Macy’s Trades In Bloggers For The Digital Influence Of Employees

This change in marketing gives the retailer more control over who delivers their message and carries over the brand's best in-store sales efforts to digital

Automotive Audi Reboots Live AMA Campaign To Reach Reddit Community

The brand aims to make marketing more engaging with celebrity Q&As livestreamed from the interior of a speeding Audi sports car