influencers

Beauty Ecommerce Platform Livestreams Interactive Retail Experiences From U.S. Stores

Carrying over the popularity of livestream retail experiences from China, ShopShops allows U.S. consumers to view live shopping events from brands and click to buy

Fashion & Apparel Google Drives YouTube Viewers To Express Marketplace With In-Content Ads

Striving to establish a shopping platform that can effectively compete with Amazon, Google is slated to launch in-content YouTube adds that will connect video viewers to products

Analysis Interview: How Social Commerce Platform Dote Merges The Mall Experience With Mobile

PSFK speaks to the founder of Dote to find out how the social shopping app is enabling community-driven transactions like livestreamed "Shopping Parties" that translate previously IRL-only elements of retail to digital

Retail Top Instagram Influencers Can Integrate Checkout Feature For Simplified Shopping

Introduced earlier this year for brands, the platform's Checkout feature can now be integrated into top influencer accounts like Gigi Hadid's or GQ's, letting followers easily shop their posts

Advertising Op-Ed: Why Brands Should Bet On Virtual Influencers

Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand

Health Botox Parent Company Lets Patients Book Procedures On-Demand

Appealing to millennial interest in DTC service for minimally invasive procedures, Botox's maker is launching a site and accompanying app to let customers in New York and LA book online

Brand Activation & Immersion H&M Group Style Platform Offers Community Advice And Shoppable Guides

The fast fashion brand is taking inspiration from conversation happening on its social platforms, launching a shoppable fashion hub focused on swapping style advice between members

Merchandising & Curation Sally Beauty Enables Social Commerce With Shoppable Instagram And Mobile App

The beauty and personal care company is growing its mobile-focused strategy to tap beauty influencer power and increase its accessibility for digital-first consumers

Interview Interview: How Social Shopping Platform Countr Is Empowering Fashion-Forward Consumers With Authenticity

Countr is a social media mobile app where consumers can showcase their style, purchase product directly from their feed and make real money for engagement, leveling the influencer playing field

Packaging & Product Engagement Shirting Brand Grayson Is Pioneering A Women-First, DTC-Wholesale Hybrid Retail Strategy

The accessible women's shirting brand is launching direct-to-consumer and through carefully chosen retailers from the get-go in order to maintain brand value while engendering successful business

Shopper Marketing & Promotion TJ Maxx Instagram Contest Engages Shoppers Across U.S. Cities

The retailer is partnering with five tastemakers to create six themed looks for which consumers can submit price guesses on Instagram in a gamified, coast-spanning activation

Features How Platforms Like Yahoo Use Video Content To Enable Influencer-Driven Commerce

Shoppable content is getting a boost from influencers and celebrities promoting products and services via interactive platforms

Entertainment YouTube Creators In Europe Can Sell Merch Directly Under Their Videos

The social media platform is allowing YouTubers to make their channels shoppable, extending its merch store capability already launched in the U.S. to European creators

Children Interview: How Walmart’s ‘Retailtainment’ Toy Revamp Aims To Serve The Shopping Triggers Of Today’s Tykes

The discounter’s top toy executive says 2,000 in-store events, ‘kidfluencers’ and its broadest assortment ever will fill the void that Toys “R” Us left behind

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