The retailer is partnering with five tastemakers to create six themed looks for which consumers can submit price guesses on Instagram in a gamified, coast-spanning activation
Shoppable content is getting a boost from influencers and celebrities promoting products and services via interactive platforms
The social media platform is allowing YouTubers to make their channels shoppable, extending its merch store capability already launched in the U.S. to European creators
The discounter’s top toy executive says 2,000 in-store events, ‘kidfluencers’ and its broadest assortment ever will fill the void that Toys “R” Us left behind
This change in marketing gives the retailer more control over who delivers their message and carries over the brand's best in-store sales efforts to digital
The World Wildlife Fund enhanced photos from nine travel influencers, removing trash or deforestation to drive home a point about the ravages of modernity
Video shopping is set to progress into live-streamed in-store events as the Chinese app ShopShops expands its scope
PSFK researchers explore how brands are leveraging influencer marketing to build brand awareness and strengthen customer relationships
WonderHouse hosts experimental media events where lifestyle media writers and influencers experience products in the comfort of a home
SHOPTHAT is looking to have influencers promote beauty products and help their fans get access to them with ease
HereOnBiz debuts their “Influencer Of The Month” series, which connects the platform's users to major influencers like Porter Gale, the former CMO of Virgin America.
Mulu.me allows online shoppers to list their favorite products; when someone buys that product because of their recommendation, they get rewarded with cash.