influencers

Advertising TJ Maxx Instagram Contest Engages Shoppers Across U.S. Cities

The retailer is partnering with five tastemakers to create six themed looks for which consumers can submit price guesses on Instagram in a gamified, coast-spanning activation

Brand Activation & Immersion How Platforms Like Yahoo Use Video Content To Enable Influencer-Driven Commerce

Shoppable content is getting a boost from influencers and celebrities promoting products and services via interactive platforms

Entertainment YouTube Creators In Europe Can Sell Merch Directly Under Their Videos

The social media platform is allowing YouTubers to make their channels shoppable, extending its merch store capability already launched in the U.S. to European creators

Children Interview: How Walmart’s ‘Retailtainment’ Toy Revamp Aims To Serve The Shopping Triggers Of Today’s Tykes

The discounter’s top toy executive says 2,000 in-store events, ‘kidfluencers’ and its broadest assortment ever will fill the void that Toys “R” Us left behind

Fashion & Apparel Macy’s Trades In Bloggers For The Digital Influence Of Employees

This change in marketing gives the retailer more control over who delivers their message and carries over the brand's best in-store sales efforts to digital

Advertising Social Campaign Reveals What Nature Could Look Like Without Human Damage

The World Wildlife Fund enhanced photos from nine travel influencers, removing trash or deforestation to drive home a point about the ravages of modernity

Loyalty & Membership China Pioneers Live Streaming Retail Experience For Young Consumers

Video shopping is set to progress into live-streamed in-store events as the Chinese app ShopShops expands its scope

Beauty How To Optimize The Potential Of Brand Influencers

PSFK researchers explore how brands are leveraging influencer marketing to build brand awareness and strengthen customer relationships

Retail H&M Is Launching A New Influencer-Driven Brand

/Nyden will hire influencers to co-create affordable apparel for millennials

Advertising This Experimental Media Event Invites Influencers To Hang Out In A House Full Of Products

WonderHouse hosts experimental media events where lifestyle media writers and influencers experience products in the comfort of a home

Beauty Mobile Platform Helps People Buy Beauty Products From Social Media

SHOPTHAT is looking to have influencers promote beauty products and help their fans get access to them with ease

Retail How To Succeed In Retail? Be An Editor

Ross Bailey, founder of the Appear Here rental platform for pop-ups, tells PSFK why he thinks the future of retail is media

Technology Networking App Hooks Up Aspiring Minds With Renowned Influencers

HereOnBiz debuts their “Influencer Of The Month” series, which connects the platform's users to major influencers like Porter Gale, the former CMO of Virgin America.

Advertising Get Rewards For Influencing Online Purchases [Future Of Retail]

Mulu.me allows online shoppers to list their favorite products; when someone buys that product because of their recommendation, they get rewarded with cash.