Information technology

Analysis When Collecting Customer Data, Best Practices Include Transparency And Clear Rewards

From offering shoppers total transparency to providing them obvious benefit for info-sharing, here are four critical pillars of data collection that let both customer and retailer win

Features How Retailers Like Tencent Are Optimizing Shopper Analytics With Behavioral Heat Mapping

From PSFK's Shopper Data Debrief report, here's how today's brands and retailers are retaining valuable consumer data from in-store tracking technologies

Fashion & Apparel How Retailers Like Guess Are Personalizing The Shopping Experience In Real Time With Contextual Targeting

From PSFK's Shopper Data Debrief, here's how today's leading brands are using RFID and related technologies to provide relevant recommendations and assistance in real-time

Delivery & Logistics Interview: How Fashion E-Tailer And Recommendation Platform Suggesty Is Enabling Next-Generation International Commerce

Using a hybrid strategy of human-driven and AI curation, Suggesty offers global customers access to lesser-known international designers while enabling lower-than-market prices and premium quality

Beauty How Retailers Like MAC Are Motivating Shoppers To Share Data With Mobile Recognition

From PSFK's Shopper Data Debrief report, here's how three innovative retailers are retaining valuable shopper data by bridging the digital-physical divide, synching shoppers' phones with the store experience

Brand Activation & Immersion How Retailers Like Sephora Drive Conversion Using Personalized Recommendations

From PSFK's Shopper Data Debrief, here's how leading retailers like Walgreens and more are leveraging next-gen machine vision to learn and analyze shopper patterns

Loyalty & Membership From PSFK's Shopper Data Debrief: Key Levers To Build Trust Around Shopper Data Exchange

PSFK breaks down how brands and retailers can gain trust and build loyalty by creating a two-way data exchange with their customers

Health How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

Fitness & Sport Retail Trends Playbook 2020 Takeaways: The Four Pillars Of Next-Generation Digital Integration

Take a look through the top digital transformation strategies for tomorrow's leading retailers

Entertainment Instagram Debuts First-Ever Coachella Activation With Experiential Playground

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs

Food & Beverage Report Launch: Check Out PSFK’s Shopper Data Debrief

Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers

Grocery, Convenience & Supermarket Op-Ed: Why History Holds The Secret To The Future Of Retail

The associate strategy director at Critical Mass on the experience design strategies that help retailers like Amazon turn novelty into the norm

Design Interview: How Home Goods Brand Modsy Is Elevating Online Furniture Retail With Consumer Data

VP of style at Modsy discusses how the company's launch of its data-informed Minna Home collection aligns with the future of retail, merging data with design to enable tailored products and experiences

Automotive Automotive GPS Platform Waze Is Helping Retailers Anticipate Consumer Needs

The community-driven navigation app launched a proactive shift in strategy that focuses on leveraging data to predict and potentially influence driver needs