Designers need to stop focusing on features and return to the linguistics of products to spur real innovation.
This article titled “How to feed 9.7bn people? Startups take on the global food problem” was written by Nic Fleming in Wageningen, for The Guardian on Wednesday 1st June 2016 13.23 UTC The raw numbers make for daunting reading. One in 10 people out of the current global population of 7.4 billion already goes hungry. […]