insight

Analysis How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Advertising NYRIW Preview: Creative Agency On Helping Brands Sony, Hershey's, CVS, J&J And More Create Media That Captures Consumer Attention

Ahead of speaking at the Retail Tech Strategies for 2019 panel at NYRIW, UM Worldwide EVP and global chief innovation officer, Chad Stoller, shares insights on how DTC brands have cornered the market on consumers' attention by capturing it at its source—on social media—and how other brands can take a page from their book to compete in a digitally and socially driven landscape

Features How Brands Like Rise by We Are Creating Holistic Wellness-Focused Fitness Studios

As consumers look to more holistic views on health, retailers are responding by enabling wellness recovery and fitness services that address both the physical and mental all in one setting

Brand Activation & Immersion Interview: How Clinch Uses Creative Technology To Offer An Omnichannel Advertising Solution

Clinch CEO, Oz Etzioni, tells PSFK how he delivers a higher return on investment with personalized, responsive and social media-integrated advertising campaigns

Health Healthcare Collective Compensates Patients For Their Medical Insights

Savvy is a community that prioritizes its patient-based knowledge, paying them for their contributions to humanizing healthcare and providing a resource for practitioners

Fashion & Apparel Luxury Fashion Powerhouse Leverages Consumer Data To Respond To Shopper Demand

Tapestry is using the latest technological capabilities to capture consumer information and inform hyper product customization

Interview Interview: How A Weekly Newsletter Became A Parenting Media Brand

Michael Rothman, co-founder of Fatherly and speaker at our upcoming CXI 2018 conference, discusses the strategy behind building a digital lifestyle brand for millennials

Retail The Best Practices For Employing Customer Service Chatbots

As the use of virtual agents expands, research has identified specific ways that companies can optimize the efficiency and value of their chat-based services, from designing an ecosystem experience to giving the customer more control

Technology How Emotion Tracking Provides Insight Into Consumer Behavior

Emotionally sensitive technology allows brands and consumers to analyze responses to products, services and experiences

Banks, Insurance & Financial Services 4 Strategies To Optimize Wealth Management With Data

Strategies from PSFK’s Digital Banking Playbook with Microsoft highlight how AI and data solutions enable wealth managers to offer better client services

Delivery & Logistics Retail Column: Retail Wins From Las Vegas To Chicago

Retail columnist Winston Wright addresses some of the biggest hits and misses from brick-and-mortar in the last few weeks

Hotels, Hospitality & Travel How Travel Brands Can Adopt A Consumer-First Approach

As consumers seek out more personalized experiences, travel brands are looking beyond core offerings to engage them at more points along the journey

Packaging & Product Engagement Op-Ed: Understanding What Consumers Want Without Ever Asking Them

With Coca-Cola launching four new flavors of Diet Coke, Black Swan Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy

Retail How Data-Driven Ideation Is Helping Brands Cater To Consumer Needs

PSFK researchers explore how specific data applications can be used to improve retail business practices

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