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January 16, 2019 | New York City
Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Sam is the Director of Audience Engagement at Peppercomm, a strategic communications and marketing firm. He works with clients to help them listen to, empathize with, and engage their audiences. Outside of consulting, Sam is a research affiliate with the MIT Program in Comparative Media Studies/Writing and teaches part time at Western Kentucky University's Popular Culture Studies Program. He also writes for publications like Harvard Business Review, Fast Company, Inc., and PR News and co-authored Spreadable Media: Creating Value and Meaning in a Networked Culture (2013) as well as co-edited The Survival of the Soap Opera (2011).


Becky is the president and one of the founders of Mercury Mambo. Becky spent 10 years, working her way from the bottom up, at the nation’s largest Hispanic agency (now called Bromley Communications) and helped land their most prestigious account, Coca-Cola USA, in 1989. Becky currently serves on the Board of Directors for Latinitas, Inc., an organization dedicated to empowering young Latinas through media and technology.  

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