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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Amit's research explores the two divergent realms of emerging computational technologies and classical hand-hewn skills, seeking a new way of thinking about these polarities: the digital machine, as generator of control and efficacy, and the human hand, as preserver of subjective intentions and expressivity. He is a Senior Lecturer at the School of Engineering and Computer Science at the Hebrew University. He has a PhD and MS from the MIT Media Lab, MDes from Bezalel, and BSc in Comunication System Engineering from BGU.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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