Intelligence

Analysis Automotive CX Brand Spotlight: How BMW Caters To The Next Generation Of Drivers

The luxury automaker leads the industry in redefining an entrenched business model for an increasingly digital world

Advertising Pandora Lets Listeners Choose And Skip Ads Through Voice

As part of its investment in a consumer ecosystem, the music platform will test interactive commercials that let listeners dictate their ad preferences

Automotive AI Takes Drive-Through Orders At Elevated Fast Food Restaurant

The machine-learning system at Colorado's Good Times Burger & Frozen Custard aims to streamline the drive-through process, asking fewer questions to curb error and allowing for human intervention if needed

Features How Brands Like StubHub Are Leveraging Data Intelligence For Personalized Outreach

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three brands are mindfully collecting consumer data and applying that intelligence in order to deliver personalized marketing content

Brand Activation & Immersion How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

In the final installment of this year's series celebrating success stories from SVA's Masters In Branding program, PSFK speaks to Surabhi Rathi about how the experience shaped her future opportunities 

Beauty Pinterest Enhances 'Shoppability' With Full Ecommerce Automation

Pinterest is moving to completely automate its ecommerce Shop the Look function, marshaling AI to scale across the billions of images it shows Pinners

Shopper Education & Assistance Cars.com Synchs Social Media With Super Bowl Ads To Target Younger Viewers

In its "The Big Match" campaign aiming to drive conversions from younger consumers on social media, Cars.com posted real-time comments and responses to any game ads that featured cars

Food & Beverage Beverage Retailer's AI-Enabled Aisles Help Shoppers Choose Their Whisky

BevMo! is incentivizing store visits by streamlining and customizing the shopping experience, offering Smart Aisles that ask shoppers questions about their preferences to guide them to the best option

Shopper Marketing & Promotion Lexus Markets Latest ES Model With Entirely AI-Scripted Ad

Demonstrating the potential of AI and machine learning in storytelling and brand engagement, the luxury car company created a commercial scripted by IBM's Watson artificial intelligence that drew upon 15 years of ad history from the brand

Delivery & Logistics Five Robotics Companies Driving Retail’s DTC Future

PSFK explores the innovations in robotics and AI that are helping to enable the revolution in direct-to-consumer retail

Entertainment MIT Media Lab's Live AR Game Uses Crowdsourcing To Control The Main Player

With the lab's BeeMe game, internet players virtually will be able to take full control over a live actor on a mission to defeat evil this Halloween, providing inspiration for brands to design immersive experiences for their audiences

Retail AI Vending Machine Curates Customers' Drinks Based On Their Photos

A Hong Kong herbal drink retailer designed vending kiosks that implement a combination of visual recognition technology and artificial intelligence to predict what a customer is most likely to want, then offers them a choice tailored to their tastes

Cafe & Restaurant Subway Appeals To Customers With Weather-Appropriate Ads

Using an AI-powered tool from IBM, the sandwich chain boosted sales over 30% by enabling advertisements that change in accordance with weather, accounting for climate-related appetite vicissitudes

Loyalty & Membership How AI Is Enabling Streaming Services To Personalize Customers' Mixes

Streaming services are changing the way consumers listen to music and enhancing their discovery process by providing a data-driven, customized experience

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