interactive

Analysis How Brands Like Macy's Are Making The Shopper Journey Interactive With Augmented Engagement

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how four brands are leveraging mixed reality technology to engage customers at every touchpoint

Features How Cannabis Retailers Like Planet13 Elevate Physical Retail With Multisensory Immersion

From PSFK's latest report, here's how today's cannabis leaders are bringing high-level brick and mortar to their industry with interactive playgrounds and immersive experiences

Brand Activation & Immersion How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences

Innovative retailers are leveraging virtual & augmented reality technology to build interactive engagements that showcase a brand's story from an entertaining perspective

Beauty How Retailers Like Foot Locker Delight Shoppers With Interactive Brand Playgrounds

These seven leading brands have designed their physical stores to provide immersive shopping environments that engage shoppers at every touchpoint

Advertising Snapchatters Can Unlock AR Hollywood Billboard Experience With Their Phone

As augmented reality continues to infiltrate the world of advertising, Snapchat is taking over a Sunset Strip billboard to promote its Bringing Up Bhabie series with an interactive campaign that lets viewers sing along and share from their phone

Automotive Volkswagen Children’s App Creates Location-Based Interactive Experiences

German Automaker Volkswagen plans to reach parents by appealing to children with a GPS-enabled interactive storytelling app

Entertainment How Brands Like Tommy Hilfiger Are Driving Sales With Interactive Digital Drops

Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products

Fashion & Apparel How Luxury Brands Like Fendi And Sephora Are Engaging Customers With Immersive Pop-Ups And Conventions

From Roman piazza-inspired pop-ups to 'phygital' interactive experiences, retailers are continuing to develop immersive activations that showcase as well as educate consumers on the latest product offerings

Children Lego's Flagship Store Encourages Kids' Creativity With Interactive Facility

The store encourages children to build their own cities of the future, providing interactive areas where kids can learn about modern architecture and environmental impact

Banks, Insurance & Financial Services How Human-Centered Designs Can Foster Relationships And Engage Consumers

From incorporating high-tech interactive displays to hosting networking and children's events, retailers are putting their efforts into creating welcoming store spaces that put human needs and desires first, working to optimize the IRL experience

Food & Beverage KIND's Video-Calling Platform Connects Classrooms Around The World

Empatico is developing interactive lessons to close the social and cultural gaps between children in different countries, functioning as an initiative that adds to KIND's customer value by offering emotional education

Fitness & Sport Watch NBA Games Stream Live On Twitch With Interactive Fan Commentary

Up to six NBA G League games will be shown each week, with streamers giving their own commentary

Design Handheld Programming Device Lets You Invent Apps And Games

Pip gives you the chance to play with code and tinker with tech

Automotive Interactive Exhibit In Seoul Imagines The Future Of Cities

Digital artists created an exhibit called Driver Less Vision that explores what an autonomous vehicle may see as it drives through the streets of Seoul

?>