For Clerkenwell Design Week, Renault created an interactive wall to tout the design of its electric concept car
Compact car brand Smart expands its safety campaign with a grooving warning sign
Interactive billboard uses ultra sonic sensors to react to its surroundings by blowing in the wind.
Agency Duval Guillaume created a billboard made out of gift wrap to engage with holiday shoppers.
NUads harness the power of Kinect and will launch in the fall with support from brands like Toyota, Samsung, and Unilever.
The new technology uses a 3D camera and a depth sensor to detect objects and gestures, turning any surface or object into an interactive device.
The interactive ad in Auto Esporte magazine showcases the VW Tiguan's Park Assist feature.
The Give a Toy Store displays come to life as people point their phones engaging them through interactivity.
When pointed at included brand logos Blippar lets users interact with 3D objects and get information on recipes and more
French water brand, evian, brings its 'Babies Inside' campaign to a new level with a series of innovative bus shelter advertisements.
Players will soon be able to speak and gesture to ads in games and videos.