interactive advertising

Design Using 556 Sensors to Emulate Love at First Sight Goosebumps

For Clerkenwell Design Week, Renault created an interactive wall to tout the design of its electric concept car

Advertising Dancing Traffic Light Man Keeps Everyone Safe, Smiling

Compact car brand Smart expands its safety campaign with a grooving warning sign

Work Digital Subway Ad Responds To Incoming Trains [Video]

Interactive billboard uses ultra sonic sensors to react to its surroundings by blowing in the wind.

Home Coca-Cola Billboard Made Of Free Wrapping Paper [Video]

Agency Duval Guillaume created a billboard made out of gift wrap to engage with holiday shoppers.

Technology Mobile Ads That Talk Back To Consumers

Nuance has unveiled 'Voice Ads', a new format that enables people to have two-way conversations with brands.

Advertising Fujitsu Develops Invisible QR Codes Made Of Light

Instead of seeing a banner or icon on the screen, viewers' phones would pick up extra beams of light to receive coupons and other offers from advertisers.

Gaming & Play Microsoft Introduces Gesture-Based, Interactive Ads [Headlines]

NUads harness the power of Kinect and will launch in the fall with support from brands like Toyota, Samsung, and Unilever.

Innovation Turn Anything Into A Touchscreen Simply By Touching It

The new technology uses a 3D camera and a depth sensor to detect objects and gestures, turning any surface or object into an interactive device.

Design PSFK's Top Five Stories Of The Week

We review the best in design, culture, art and fashion and creative business in our weekly 'What's Trending Now' roundup.

Innovation Volkswagen Interactive iPad Ad Asks Users To Help Park The Car [Video]

The interactive ad in Auto Esporte magazine showcases the VW Tiguan's Park Assist feature.

Technology eBay Uses QR Codes In Storefront Windows To Encourage Charitable Donations

The Give a Toy Store displays come to life as people point their phones engaging them through interactivity.

Advertising App Makes Brands More Interactive By Culling Virtual Information

When pointed at included brand logos Blippar lets users interact with 3D objects and get information on recipes and more

Advertising Evian's Interactive Ads Transforms Audience Into Dancing Babies

French water brand, evian, brings its 'Babies Inside' campaign to a new level with a series of innovative bus shelter advertisements.

Gaming & Play Xbox To Introduce Interactive In-Game Ads For Kinect

Players will soon be able to speak and gesture to ads in games and videos.

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